Understanding the Potential Influence of WeChat Engagement on Bonding Capital, Bridging Capital, and Electronic Word-of-Mouth Intention

Pang, Hua; Wang, Jingying; Hu, Xiang

doi:10.3390/su13158489

Cited by 8 publications

(4 citation statements)

References 75 publications

(174 reference statements)

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“…Users become invested in the online community and participate more actively when they believe that their views and goals are encouraged and consistent with those of other users [10,27,31]. Sharing and liking have a positive effect on social capital, while social capital has a positive effect on e-WOM intention [33]. Finally, greenwashing perception has a significant impact on customer brand engagement indirectly through green word of mouth [34].…”

Section: Maintaining User Participation Within An Online Communitymentioning

confidence: 99%

How Online Communities Affect Online Community Engagement and Word-of-Mouth Intention

Al-Khasawneh,

Al-Haddad,

Sharabati

et al. 2023

Sustainability

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The purpose of this research is to examine the impact of online communities on online community engagement and word-of-mouth intention. The current research model was extended and developed into a theoretical model that conceptualizes the relationship between the main concepts to study the influence of utilitarian value, hedonic value, entitativity value, social presence, social support, and community identification on online community engagement, which will therefore affect word-of-mouth intention. Therefore, based on the collected survey questionnaire of 338 responses in Jordan, the results were analyzed using Amos 22. EFA is used to test reliability and validity, analyze the validation of the convergent model and the discriminant validity and analyze the data description. Moreover, this study applied Path Analysis, which was used to check the hypotheses of the studies that were previously developed by researchers. The findings of the seven hypotheses that were conducted to test the research hypotheses indicate that entitativity value, social support, social presence, community identification, and word-of-mouth intention significantly influence online community engagement. However, the utilitarian value and the hedonic value did not influence online community engagement significantly. In addition, the results represent various findings that hold essential implications and accordingly, recommendations are suggested for future marketing research and practices.

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Section: Maintaining User Participation Within An Online Communitymentioning

confidence: 99%

How Online Communities Affect Online Community Engagement and Word-of-Mouth Intention

Al-Khasawneh,

Al-Haddad,

Sharabati

et al. 2023

Sustainability

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show abstract

“…Through communication with users, it allows them to participate in the research and development, design, production, and other aspects of enterprise products. This not only allows users to have emotions about the company's products and increase their willingness to purchase, but also allows users to share products through WOM, achieving the goal of reducing advertising costs and increasing product exposure [12]. In the absence of information technology, people relied on the form of word of mouth to transmit information, which is consistent with the literal meaning of WOM and is itself a form of information dissemination.…”

Section: Social Media and Word-of-mouth Marketingmentioning

confidence: 99%

Research and Effectiveness Evaluation of Word-of-Mouth Marketing Strategies Based on Social Media

Ling

2023

AEMR

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The rapid development and popularization of mobile internet technology have changed the way information is obtained and communicated. Various social media and e-commerce websites have emerged one after another, providing convenience for the public to participate in online comments and creating a good communication environment for Internet Word of Mouth (IWOM). Social networks are either a brand new internet application, a revolutionary way of information exchange, or a disruptive business model, but they are also a powerful booster for integrating the virtual world of the internet with the real world of humanity. Word of mouth (WOM) communication on social media has the characteristics of anonymity, fast communication efficiency, and rich communication forms, as it is utilized by many enterprises as a marketing model with low investment and high returns. Using social media platforms for word-of-mouth marketing (WoM) has advantages that traditional marketing models cannot match, but it also brings challenges to enterprises. This article constructs an optimization model for e-commerce WoM strategy based on social media and demonstrates the existence of the optimal solution. Analyzed the advantages of using social media for WoM and provided relevant marketing strategies, hoping to provide reference for relevant researchers.

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“…Additionally, previous investigations have theorized and empirically demonstrated the different dimensions of perceived overload [16,20]. One study of the ICT-productivity paradox identified three essential components of technology overload; namely, information dimension, communication dimension, and system feature dimension [33]. Information overload arises when the quantity and complexity of the data that must be stored and processed overwhelms an individual's information processing capacity [12].…”

Section: The Association Between Perceived Overload and Social Media ...mentioning

confidence: 99%

How Differential Dimensions of Social Media Overload Influences Young People’s Fatigue and Negative Coping during Prolonged COVID-19 Pandemic? Insights from a Technostress Perspective

Pang

Hu³

2022

Healthcare

Self Cite

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Although social networking sites have emerged as the primary source of information for young people, there is a dearth of knowledge concerning the underlying associations between differential aspects of social media overload and whether social media overload ultimately influenced people’s negative coping strategies during the prolonged COVID-19 pandemic. In order to fill this gap in existing knowledge, the current research employed the stressor–strain–outcome (SSO) theoretical paradigm to explicate social media fatigue and negative coping strategies from a technostress perspective. The study used cross-sectional methodology, whereby 618 valid questionnaire responses were gathered from WeChat users to assess the conceptual model. The obtained outcomes demonstrated that information overload and communication overload positively impacted young people’s fatigue. Furthermore, these two patterns of perceived overload heighten social media fatigue, which ultimately leads to young people’s negative coping with the COVID-19 pandemic. These findings would extend the present social media fatigue and technical stress literature by identifying the value of the SSO theoretical approach in interpreting young people’s negative coping phenomena in the post-pandemic time.

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Understanding the Potential Influence of WeChat Engagement on Bonding Capital, Bridging Capital, and Electronic Word-of-Mouth Intention

Cited by 8 publications

References 75 publications

How Online Communities Affect Online Community Engagement and Word-of-Mouth Intention

How Online Communities Affect Online Community Engagement and Word-of-Mouth Intention

Research and Effectiveness Evaluation of Word-of-Mouth Marketing Strategies Based on Social Media

How Differential Dimensions of Social Media Overload Influences Young People’s Fatigue and Negative Coping during Prolonged COVID-19 Pandemic? Insights from a Technostress Perspective

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