Understanding the purchasing behaviour of Taiwanese meat consumers in light of rising sustainability concerns

Jen, Meng Yuan; Wang, Shun Mei

doi:10.1108/bfj-06-2014-0193

Cited by 5 publications

(5 citation statements)

References 16 publications

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“…As such, our findings concur with Erdem et al (2010), who claimed that education can influence how consumers value sustainability as a factor for eating animal protein. We can also note that our results are consistent with findings of Jen and Wang (2015) and Clonan et al (2015), but not related to animal welfare per se .…”

Section: Resultssupporting

confidence: 91%

“…The fact that gender and age have no bearing on perceptual changes due to higher prices of beef products was surprising. Many studies have suggested that younger consumers are more inclined to consider altruistic characteristics as critical to their lifestyle (Gaitán-Cremaschi et al , 2015; Jen and Wang, 2015; Clonan et al , 2015). However, higher prices have compelled 37.9 percent of our sample to reduce or stop beef consumption altogether.…”

Section: Discussionmentioning

confidence: 99%

“…Some studies in the past have unsuccessfully attempted to link altruistic values with food, which represents a consistent ideology such as organics; yet, recent studies seem to suggest otherwise. Results from the Jen and Wang (2015) study indicate that consumers select meat products at retail based on broader societal issues, such as environmental concerns and animal welfare. Clonan et al (2015) also suggest that animal welfare and environmental sustainability are more common motivations to avoid red and processed meat.…”

Section: Meat Avoidance and Reduction With Retail Price Volatilitymentioning

confidence: 99%

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Meat consumption and higher prices

Charlebois

McCormick

Juhasz

2016

BFJ

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Purpose The purpose of this paper is to evaluate if sudden retail price increases for beef products have affected consumers purchasing behaviors. Little research has been conducted that integrates retail price volatility with subdued food consumption motivations. Prior research about consumers’ meat-purchasing habits and systemic concerns linked to sustainability and animal welfare is limited or de-contextualized. This study also attempts to assess if retail price increases have triggered a change in perception of the meat industry, by looking at specific values related to animal protein production and consumption. Design/methodology/approach This study is based on an inductive, quantitative analysis of primary data obtained from a survey on beef consumption. For convenience and validity, all respondents had to be living in Canada for 12 months, and were at least 18 years old. The choice of country is not trivial. First, access to data were convenient for this study. Second, and most importantly, Canada has supply managed commodities that include poultry and chicken. In effect, Canada produces the amount of chicken it needs. Beef production is vulnerable to market volatility. As a result, demand-focussed market conditions for one often influence conditions for the other. Findings Findings indicate that higher prices have compelled 37.9 percent of the sample to reduce or to stop beef consumption altogether in the last 12 months. Beyond the issue of price, sustainability, food safety and health appear to be significant factors, more so than ethics (animal welfare). Results also show that education can be considered as a determinant for sustainable aspects of beef production when prices increase. Age and gender had no statistical significance on survey results. Some limitations are presented and future research paths are suggested. Research limitations/implications Since the sample in this study was mainly composed of consumers based in Canada, the generalizations of the findings should be approached with some caution. The same research should be conducted with consumers from other parts of the Western world to verify if the results can be generalized. Practical implications This survey help the authors to understand some aspects of beef consumption at retail. Findings of this empirical study have implications for future communications to consumers, in that greater emphasis should be given to the connection consumers have with other nutritional alternatives. Since meat consumption in the Western world is intrinsically linked to culinary traditions, behaviors can be challenging to change. Social implications The economic implications of a rapid adoption of a plant-based diet for the agricultural economy would be significant. However, the reality is that according to many studies of consumer behavior, customers still place a higher value on buying and eating meat than on any other food group. Canada’s relationship with animal proteins has deep cultural roots, particularly during holidays and summertime. Originality/value The present study has given important insights into the determinants of meat consumption reduction, a behavior which could both have long-term economic implications for the cattle and beef industries. This paper provides a deeper insight into some socio-economic factors that contribute to slow erosion of meat consumption reduction, and the effects of higher prices at retail. This is, as far as the authors know, likely the first study of its kind.

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Section: Resultssupporting

confidence: 91%

Section: Discussionmentioning

confidence: 99%

Section: Meat Avoidance and Reduction With Retail Price Volatilitymentioning

confidence: 99%

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Meat consumption and higher prices

Charlebois

McCormick

Juhasz

2016

BFJ

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“…too much information at the same time) should be avoided, because it may lead to consumer inertia and fatigue [51]. Also, communication in supermarkets is usually more impersonal, with consumers informing themselves by reading labels or by looking at advertising, while in traditional markets, as it is the case for bodegas, communication is more personal and direct between customers and the owner [52]. This is relevant because door-to-door promotions and face-to-face communications have found to be effective techniques to influence people's attitudes towards recycling [34].…”

Section: Analytical Frameworkmentioning

confidence: 99%

New Kids on the Recycling Block: the Role of Supermarkets and Bodegas for Sustainable Consumer Behaviour in Lima

Borasino

Fuhrmann-Riebel

2021

Circ.Econ.Sust.

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Only 4% of total municipal solid waste in Lima is recycled. Supermarkets and bodegas are in a unique, highly relevant position for the transition towards a circular economy due to their direct influence on customers’ consumption patterns. This paper explores the role of supermarkets and bodegas for consumer recycling behaviour, looking both at already implemented practices and possibilities for the future. Based on semi-structured interviews conducted with key actors in the recycling sector in 2019 and 2020, we analyse the sector regarding its main actors and their different interests, the interactions between them and the regulatory framework, as well as specific initiatives undertaken to increase recycling. We then compare the main mechanisms through which consumer recycling behaviour can be influenced between supermarkets and bodegas based on the three categories convenience, knowledge and socio-psychological factors. Our in-depth analysis outlines the different pros and cons for each of the three categories in detail.

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“…Trust is a key factor that influences purchase behavior relating to foods [ 18 , 19 ], especially certified traceable foods [ 20 ]. Furthermore, institutional trust is the standard predictor of trust in major institutions in a ganizations [ 21 ], such as governments and legal organizations [ 22 , 23 ].…”

Section: Introductionmentioning

confidence: 99%

Effect of Institutional Trust on Consumers’ Health and Safety Perceptions and Repurchase Intention for Traceable Fresh Food

Wang

Lin

Tsai

2021

Foods

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Numerous food safety incidents have gained public attention and motivated consumers to seek safer and healthier products. Some governments have responded by enacting legislation to regulate the traceability of agricultural products and enhance food safety. To elucidate factors that affect consumers’ health and safety perceptions and repurchase intention for certified traceable fresh food, this study applied institutional trust theory to explore the effects of institutional trust (i.e., trust in government, certification organizations, producers, and retailers) on consumers’ food safety and health perceptions and repurchase intention. This study was conducted in Taiwan and enrolled 393 consumers who purchased certified traceable fresh food as survey participants. Structural equation modeling and multiple and stepwise regression analysis were performed for data analysis. The results indicated that trust in government, certification organizations, food producers, and food retailers was positively related to food safety perception; trust in certification organizations, food producers, and food retailers directly influenced food healthiness perception, whereas trust in government did not have a direct influence. Furthermore, trust in certification organizations and food producers influenced repurchase intention, whereas trust in government and food retailers did not. Based on these results, the current study provides some practical suggestions for traceable fresh food marketers to use institutional trust to improve consumers’ food health and safety perceptions and repurchase intention.

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Understanding the purchasing behaviour of Taiwanese meat consumers in light of rising sustainability concerns

Cited by 5 publications

References 16 publications

Meat consumption and higher prices

Meat consumption and higher prices

New Kids on the Recycling Block: the Role of Supermarkets and Bodegas for Sustainable Consumer Behaviour in Lima

Effect of Institutional Trust on Consumers’ Health and Safety Perceptions and Repurchase Intention for Traceable Fresh Food

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