Understanding the relationship between the Proteus effect, immersion, and gender among World of Warcraft players: An empirical survey study

Stavropoulos, Vasileios; Rennie, John; Morcos, Maria; Gomez, Rapson; Griffiths, Mark D.

doi:10.1080/0144929x.2020.1729240

Cited by 31 publications

(25 citation statements)

References 89 publications

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“…Similarly, Burleigh et al (2018) argued that “prevention and treatment initiatives should target the gamer-avatar relationship…to guide cognitive and self-reflective interventions” (p.116). Stavropoulos et al, 2020 , Stavropoulos et al, 2020 , Stavropoulos et al, 2020 , Stavropoulos et al, 2020 refers to inviting gamers “to talk about their virtual personas, and their game-related achievements and investigating ways that such avatar aspects of their ‘in-game’ avatar life can be transferred to real life” (p.9). The extent to which guided exploration of the avatar may aid therapy objectives warrants further examination.…”

Section: Discussionmentioning

confidence: 99%

“…Research has focused on massively multiplayer online role-playing game (MMORPG) players ( Collins et al, 2012 , Hyun et al, 2015 ), despite the prominence of avatars across many types of games, including first-person shooter (FPS) and multiplayer online battle arenas (MOBAs). Most MMORPGs are long-played games (usually with one avatar), featuring options for character development, customization, emphasis on group play and social functionality, and have been identified as a ‘high-risk’ game for problematic use ( Eichenbaum et al, 2015 , Stavropoulos et al, 2020 ). Mancini et al (2019) reported that MMORPG players’ intention to play was higher among those who customized and identified with an idealized avatar.…”

Section: Introductionmentioning

confidence: 99%

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Avatar identification and problematic gaming: The role of self-concept clarity

Green

Delfabbro

King

2021

Addictive Behaviors

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Highlights Survey of 993 gamers to study avatar identification, self-concept clarity, and problem gaming. Avatar identification scores did not differ greatly according to avatar features or game type. Wishful identification was the only significant avatar identification predictor of problem gaming. Avatar identification was related to higher problem gaming scores and poorer self-concept clarity. Significant indirect effect of avatar identification on problem gaming through self-concept clarity.

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Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Avatar identification and problematic gaming: The role of self-concept clarity

Green

Delfabbro

King

2021

Addictive Behaviors

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“…It has also been suggested that some gamers may have been using gaming as an escape from life stressors [7]. Nonetheless, over-reliance on such behaviours may potentially act as a self-compromising coping method in the longer term [3,4,5].This may present through withdrawal from other life events (e.g. work, school, university, relationships, family, etc.)…”

Section: Internet Gaming Impactmentioning

confidence: 99%

“…work, school, university, relationships, family, etc.) and a gamer's loss of passage of time whilst playing [3,4]. Although such behaviours appear to be normally (i.e.…”

Section: Internet Gaming Impactmentioning

confidence: 99%

“…Online gaming has also transcended the notion of personalised and isolated digital gameplay for leisure [3,4,5]. Online gaming can be similar to many other digital games, where an individual participates in a visual-audio simulated gameplay environment, with the additional requirement of internet connection to access the game's context [6].…”

Section: Introductionmentioning

confidence: 99%

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Internet Gaming Disorder: A Preliminary Exploration of Cultural Orientation Profiles

Stavropoulos

Frost

Brown

et al. 2021

Preprint

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Background Internet Gaming Disorder (IGD) involves excessive use of Internet games to the extent that one’s everyday life is compromised. It has been suggested that IGD symptoms are dependent on a person’s cultural orientation. However, the range of potential cultural orientation effects on IGD presentations remains largely unknown. The current study aims to further understanding of the role of cultural orientation in IGD, allowing us to develop more culturally responsive and gamer centred IGD prevention and intervention strategies. Methods One thousand and thirty-two participants with internet gaming experience were measured for IGD symptom’s severity using the Internet Gaming Disorder Scale – Short Form (IGDS9-SF) and cultural orientation behaviours via the Individualism & Collectivism Scale (ICS). Latent Class Analysis (LCA) and T-Tests were performed in relation to their responses. Results Upon inspection of the LCA output, two cultural profiles of internet gamers were identified. These included the Collectivism Aversive gamers (CA; 11%) and the Collectivism Neutral gamers (CN; 89%). The CA gamers displayed significantly higher IGD behaviours overall, and, were higher in preoccupation, withdrawal symptoms, tolerance, relapse, deception, escapism/mood modification, and functional impairment compared to CN gamers. There were no differences between CA and CN gamers in loss of interest and conflicts with others. Conclusions The findings suggest that cultural orientation can influence the presentation of IGD. Specifically, those who are less collectivist or less influenced by social groups display greater IGD symptoms and present a profile that requires a different intervention from gamers who are more collectivistic. Researchers and clinicians should emphasize the value of belonging in a collective and experiencing equality with others in relation to mental health and gaming patterns.

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Creating a metaverse‐me: Exploring the consumer avatar creation process

Taylor,

Hook,

Carlyle

et al. 2024

J of Consumer Behaviour

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The metaverse is emerging as a focal point for technological advancement, social interaction, and commerce. Despite brands' enthusiasm for establishing a presence in the metaverse, consumer adoption remains modest, with the initial hurdle being avatar creation. To better understand why consumers are hesitant to engage in the metaverse, this study focuses on avatars as virtual representations of self, particularly during the stage of avatar creation. Drawing on theories of self‐presentation and identity formation, this research investigates how users conceptualise and express their virtual avatars. Through a series of in‐depth semi‐structured interviews, we propose an integrated framework that illustrates how consumers engage in a complex avatar creation process consisting of consolidation, exploration, affirmation, and aspiration. Further, our insights show that avatars serve as extensions of real‐world identities, as well as how this impacts consumption behaviour. These insights are valuable for marketers aiming to develop actionable consumer‐centric metaverse strategies, and researchers investigating consumer behaviour within immersive consumption environments.

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Understanding the relationship between the Proteus effect, immersion, and gender among World of Warcraft players: An empirical survey study

Cited by 31 publications

References 89 publications

Avatar identification and problematic gaming: The role of self-concept clarity

Avatar identification and problematic gaming: The role of self-concept clarity

Internet Gaming Disorder: A Preliminary Exploration of Cultural Orientation Profiles

Creating a metaverse‐me: Exploring the consumer avatar creation process

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