“…The SP, as noted earlier, is a robust phenomenon in autobiographical memory, and here, for the first time, it has been observed to spontaneously emerge with free choice of music that crosses genres and in a naturalistic rather than laboratory setting. The SP effect is found for films that “define” one’s generation, for books, music, sporting events, even for favourite soccer players (see Munawar et al, 2018 , for a recent review). Because of this widespread effect, simple explanations, ones that usually depend on the assumed selective exposure to the material used in a study, for example, people just watch more soccer when they are younger, listen to more music when younger, read more books, see more films, and so forth, do not provide credible theoretical explanations.…”