In this study, alumina coatings were formed using atmospheric plasma spraying, increasing the torch power from 29.4 to 45.1 kW. The surface morphology of the coatings was determined using scanning electron microscopy; the elemental composition was examined using energy-dispersive X-ray spectroscopy (EDS); phase composition was investigated using X-ray diffraction; and surface roughness was determined using a profilometer. The steel surface temperature was measured using a type-K thermocouple, and the plasma jet temperature, at a distance of 70 mm, using a type-B thermocouple. Alumina particle velocity was calculated by analyzing high-speed camera footage using ImageJ software. The results indicate that plasma jet temperature, speed, and in-flight particle velocity increased with plasma torch power. Furthermore, the amount of γ-Al2O3 phase in the coating increased, and the α-Al2O3 decreased with increasing plasma power. The surface roughness (Rq) of the Al2O3 coatings decreased from 7.13 to 5.54 μm, with an increase in torch power. The EDS measurements indicate that the increase in torch power did not affect the elemental composition of as-sprayed coatings. The results provide a wider understanding of an atmospheric plasma spray technique, optimizing and controlling the parameters using air as a primary gas.