Understanding the Role of Purchasing Predictors in the Consumer’s Preferences for PDO Labelled Honey

Vita, Giuseppe Di; Pippinato, Liam; Blanc, Simone; Zanchini, Raffaele; Mosso, Angela; Brun, Filippo

doi:10.1080/10454446.2021.1884161

Cited by 23 publications

(21 citation statements)

References 59 publications

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“…A brand is an important tool when choosing a product it is associated with the company's reputation related to the product. Giving a higher value to leader brands compared with producer brands is consistent with the previous findings who report higher price premiums for honey produced under leader brands than generic or store brands (Batt & Liu, 2012;Bissinger & Herrmann, 2021;Blanc et al, 2021;Di Vita et al, 2021;Oravecz et al, 2020;Unnevehr & Gouzou, 1998;Yeow et al, 2013). From the supply side, these results pointed out the importance that retail channels have on the prices of honey in Spain and identified the specific retail channels to be considered by Spanish honey producers.…”

Section: Discussionsupporting

confidence: 90%

Investigating the price effects of honey quality attributes in a European country: Evidence from a hedonic price approach

2022

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This study investigates the price effects of honey quality attributes in Spain. Price and product characteristics are collected from 264 honey labels found on the shelves of the main representative retail stores available in the national territory. The marginal effects and the implicit prices of honey characteristics are assessed through a hedonic price approach. Results show that the prices of honey are affected by leader brands sold in gourmet stores and hypermarkets in glass packages compared to producer brands sold in discounts stores and supermarkets in plastic packages. The organic production and the protected designation of origin quality labels generate positive marginal effects on the prices of honey, as well. Regarding the origin of honey, the highest relative

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Section: Discussionsupporting

confidence: 90%

Investigating the price effects of honey quality attributes in a European country: Evidence from a hedonic price approach

2022

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“…The research was carried out by administering a questionnaire to a convenience sample (Etikan et al, 2016) of consumers in north-western Italy (Piedmont region) using the face-toface method after a random walk recruitment of respondents. Despite some limitations in inference to the general population, this method is widely used, considering that the validity of the results is not affected (Sama et al, 2019;Testa et al, 2019;Di Vita et al, 2021a). Before being administered to the consumers, the questionnaire was validated through a pilot survey on 40 individuals.…”

Section: Data Collectionmentioning

confidence: 99%

Consumers’ attitude towards honey consumption for its health benefits: first insights from an econometric approach

Zanchini

Blanc

Pippinato

et al. 2022

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PurposeAs is well known, there are several aspects that characterise honey consumption and the reasons for purchasing it. Despite this, little attention has been paid to the drivers that move consumers towards the use of honey for its health benefits and therapeutic properties. The aim of this study is to define which drivers move the consumption of honey for its health benefits.Design/methodology/approachThe study, conducted on 640 Italian honey consumers, applied inferential tests (Chi-square) and an econometric model (logit regression), and showed that about 66% of the respondents stated that they consume honey for its health properties.FindingsThe main drivers of honey consumption are both among the intrinsic (Colour) and extrinsic (Origin and Organic certification) attributes of the product. What also emerges is that the propensity to consume honey for health purposes is influenced by the consumer characteristics and habits, such as Age cohort, Gender, BMI and Large retail buyer. Moreover, we observed that consumption is influenced by BMI but not by lifestyle characteristics such as sport and diet.Originality/valueThis study could be a support tool for policymakers who are interested in promoting good nutrition and improving public health, since there is great interest in the functional properties of foods and the need to enhance the value of products, while at the same time ensuring consumer protection.

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“…While in on-site shopping, the information comes from the sensory examination of the product, online shopping is determined by other factors: the customer's intention to buy, the influence of friends and family, consumer personality, but also knowledge and curiosity [53,55]. The attitude of buying online food products is also improved by extrinsic factors, such as the quality of the website (design, content, and navigation), product availability, ease of use, which positively affect the purchase intention [54,[56][57][58]. Consumers who purchase certified agri-food products online would like to have access to information on the environmental impact and sustainability of products, in addition to the unique properties and characteristics of agri-food products [53,[59][60][61].…”

Section: Online Purchasing Of Certified Agri-food Productsmentioning

confidence: 99%

Consumer Perception and Understanding of European Union Quality Schemes: A Systematic Literature Review

et al. 2022

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Food, agriculture, and labeling, affecting the environment are well connected concepts, the balance between them being determined not only by pedological and climatic factors or the development level of agricultural techniques, but also by national governments and international organizations’ food processing, trade policies and regulations. In this context, the European Union (EU) encourages the use of different food quality schemes: “Protected Designation of Origin” (PDO), “Protected Geographical Indication” (PGI), and “Traditional Specialty Guaranteed” (TSG) to protect producers of special-quality foods and assist consumers in their purchasing decisions. This review examines existing studies on the impact of these labels on customers behavior. A total of 32 studies were found and systematized. The papers were selected if they featured unique empirical research on consumer perceptions of any of PDO, PGI and TSG labels. Using the search strategy, a literature analysis was performed based on papers extracted from Web of Science, Springer Link, Emerald Insights, and Science Direct. Although these papers highlight quite diversified findings, the internationally used labels play an increasing role in contemporary society and pandemic conditions caused by COVID-19, thus making the quality schemes relevant in consumer decision-making processes.

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Understanding the Role of Purchasing Predictors in the Consumer’s Preferences for PDO Labelled Honey

Cited by 23 publications

References 59 publications

Investigating the price effects of honey quality attributes in a European country: Evidence from a hedonic price approach

Investigating the price effects of honey quality attributes in a European country: Evidence from a hedonic price approach

Consumers’ attitude towards honey consumption for its health benefits: first insights from an econometric approach

Consumer Perception and Understanding of European Union Quality Schemes: A Systematic Literature Review

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