2018
DOI: 10.1108/ajim-03-2018-0072
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Understanding the trust building mechanisms in social media

Abstract: Purpose-Although the impacts of trust on information disclosure have been well recognized, the trust building mechanisms in social media are still underexplored. To fill this gap, the purpose of this paper is to explore two trust building mechanisms, namely, institution-based and transference-based trust building and identify how these two mechanisms vary across gender. Design/methodology/approach-An online survey was conducted to collect data. The partial least squares method was used to examine the relations… Show more

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Cited by 18 publications
(14 citation statements)
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References 90 publications
(151 reference statements)
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“…At this time, visibility will be seen as one affordance which may cause privacy invasion and discourage users to share knowledge (Majchrzak et al, 2013). Privacy also refers to the right to restrict the transmission of personal information to others (Sun et al, 2018). Employees concerning about their own privacy are less likely to share much knowledge if ESMPs are more transparent (Shao and Pan, 2019).…”
Section: Negative Effectsmentioning
confidence: 99%
“…At this time, visibility will be seen as one affordance which may cause privacy invasion and discourage users to share knowledge (Majchrzak et al, 2013). Privacy also refers to the right to restrict the transmission of personal information to others (Sun et al, 2018). Employees concerning about their own privacy are less likely to share much knowledge if ESMPs are more transparent (Shao and Pan, 2019).…”
Section: Negative Effectsmentioning
confidence: 99%
“…Another potential control variable to be considered in this model is an individual's gender. According to recent research from Sun et al [35], due to the inherited differences in social behavior between females and males, the trust-building mechanism in social media contexts varies across gender. Specifically, males may give more emphasis on competence-based factors to build trust whereas females may rely more on emotional or affective factors.…”
Section: Discussionmentioning
confidence: 99%
“…When it comes to decision-making regarding whether to rely on somebody, the literature has long documented a gender gap (Awad and Ragowsky 2008;Riedl et al 2010;Sun et al 2018). Females and males rely on different underlying cognitive mechanisms that in turn result in behavioral differences (Chai et al 2011;Thelwall and Vis 2017;Robert and You 2018).…”
Section: The Role Of Gendermentioning
confidence: 99%