The aim of this paper is to present a new vision of Formulation and Evaluation of Investment Projects, proposing a comprehensive framework for small and medium enterprises in the services sector in the city of Bogotá, which allows businessman to understand and better performance in their projects. The proposed framework is based on the Theory of Resources and Capabilities, and framed management capabilities, generation, transfer and use of knowledge, and establishment of a decision-making process. The method is based on a non-experimental research, cross-sectional, where the empirical model and causally is verified using the Categorical Regression.