“…Although the article by Benjamin, Knollenberg, and Chen in this issue remind us of the opportunities that lie ahead for those events operators who engage with consumers in cocreating an event experience, the articles by Kirby and Crabb, Melpignano and Azara, and Pappas are a stark reminder that, in geography, just to cite a few (Lamond & Platt, 2016;Spracklen & Lamond, 2016;Wood, Jepson, & Stadler, 2018). Those accepted articles represent a wide spectrum of research loosely falling within the "umbrella term" of Event studies (Getz, 2012), bringing in evidence of how scholars embedded within distinctive (and perhaps at a glance conflicting) disciplinary discourses can provide new innovative ways of addressing the complexities of event production and consumption encountered today (Michopoulou & Giulianno, 2018;Park & Park, 2016;Ramsbottom, Michopoulou, & Azara, 2018).…”