Understanding Users' Preferences for Augmented Reality Television

AR-TV and AR-Diànshì: Cultural Differences in Users’ Preferences for Augmented Reality Television

“…Augmented Reality (AR) technology provides new ways to enhance the television watching experience with new content, input and output modalities, interaction techniques, and interactive devices toward Augmented Reality TV [28,35,43], or ARTV for short. Examples of such new experiences include extending the feld of view beyond the TV screen [14,15,35,40], overlaying content on top of the TV broadcast [41], telepresence for social television watching [25,41], auditory enhancements [21], new ways to interact with the TV [26,29], assistance for sign language interpretation [44], and using new devices to consume TV content [3,4].…”

“…As research and development of technology advance in the area of ARTV, it is essential to understand users' expectations and preferences for ARTV experiences in which they would like to immerse. In 2019, Popovici and Vatavu [28] published the results of the frst exploratory user study in this direction by surveying a number of 172 participants from several European countries and documenting their preferences for ARTV. Their results highlighted high perceived value of wall-sized and room-sized video projections in the living room, and preferences for watching movie scenes from multiple perspectives as well as for virtual objects coming out of the TV screen into the room; see Figure 1, on the next page, for illustrations of some of these scenarios and their positioning in the ARTV conceptual space [43].…”

“…For example, in drone computing, E et al's [9] study reported cultural diferences between users from the USA and China determining diferent preferences for gestures to interact with personal drones compared to the status-quo [5]. T e wo l is re , bu t e T is a g en d Figure 1: Illustrations of several scenarios for ARTV [28] examined in this work: additional content, such as characters' names, displayed next to the TV set, live 3D representation of remote viewers watching the same TV show, real characters coming out of the TV screen, and virtual TV channels projected next to the TV set; see Table 7 for descriptions of all of the twenty scenarios examined in our work. On the left, these scenarios are positioned in the ARTV space of Vatavu et al [43].…”

“…(1) We conduct an exploratory study with 147 participants from China to elicit their understanding of AR technology in general and preferences for ARTV scenarios in particular, such as application scenarios in which virtual objects or movie characters come out of the TV screen into the room. Our work represents an 1 empirical generalization of Popovici and Vatavu's [28] study that documented the preferences for ARTV of 172 participants from Europe.…”

Accessibility of Interactive Television and Media Experiences: Users with Disabilities Have Been Little Voiced at IMX and TVX

“…Watching television is an ubiquitous activity enjoyed by millions of viewers each day on a variety of devices and in a diversity of contexts of use, from conventional TV watching from the comfort of one's living room [4] to mobile television [3] to immersive Augmented Reality (AR) experiences [25,38] to social television [34], large collocated experiences involving hundreds of users [13], and live streaming platforms [43], and involving a diversity of interactions, among which novel input techniques [8,23,26,35] beyond conventional TV remote controls. However, the devices, applications, and systems enabling these kinds of experiences with interactive television and immersive media present accessibility challenges for Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page.…”