ObjectiveThe aim of this study was to determine the factors associated with negative birth experience in Peruvian Quechua‐speaking indigenous women in the context of contagion due to COVID‐19.MethodsThis was a cross‐sectional study, with 142 women from the Olleros community (Huaraz‐Peru, 3336 m a.s.l.), whose birth occurred between November 2020 and December 2021. Two questionnaires were applied between January and June 2022, prior voluntary informed consent and approval by an ethics committee. The SPSS program version 24 and the odds ratio (OR) were used with 95% confidence interval (CI).ResultsA total of 62.7% of women (89/142) had a negative birth experience. The main factors associated were hospital and biosafety factors, highlighting the restriction to choose the position during birth (OR = 15.64, CI: 1.89–128.99, P = 0.001), care of women in a language other than Quechua (OR = 5.86, CI: 1.51–22.76, P = 0.005) and fear of health personnel when approaching women due to COVID‐19 (OR = 10.61, CI: 3.94–28.56, P < 0.001).ConclusionHospital and biosafety factors are associated with negative birth experience in Peruvian Quechua‐speaking indigenous women, with less emphasis on sociodemographic and obstetric factors. The results found show that, in the case of this research, the negative birth experience is not only due to the restrictions imposed by COVID‐19 pandemic, but also to the limited application of the intercultural approach in Peru, where the opinion of women is not taken into account. In this sense, intervention actions are required through health policies with an intercultural approach that involve the active participation of women.