Understanding Web home page perception

Singh, Surendra; Dalal, Nikunj; Spears, Nancy

doi:10.1057/palgrave.ejis.3000525

Cited by 68 publications

(40 citation statements)

References 49 publications

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“…In e-retailing, research shows that site involvement positively affects attitudes and patronage intentions of the visitors of a site (Richard and Chandra 2005;Singh, Dalal, and Spears 2005), through enhancing the interaction of customers with it (Yoo and Stout 2001). In addition, attitudes toward the site were found to improve the behavioral/purchase intentions of customers in a number of studies (Balabanis and Reynolds 2001;Bruner II and Kumar 2000;Eroglu, Machleit, and Davis 2003;Singh, Dalal, and Spears 2005;Stevenson, Bruner, and Kumar 2000).…”

mentioning

confidence: 98%

Creating the right customer experience online: The influence of culture

Shobeiri

Mazaheri²,

Laroche

2015

Journal of Marketing Communications

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The effective role of experiential marketing in the differentiation of brands has been documented in both traditional and online services. The digital context of e-retailing makes it both a suitable platform for experiential consumption and an easily accessible shopping method across cultures. In spite of this, investigation of the impacts of cultural differences on the desire for experiential benefits has been very limited in the e-retailing literature. Using Hofstede's (2001) cultural dimensions, this article studies how two student samples of North American and Chinese customers react differently to the experiential values offered on the websites of e-retailing services. The findings support our hypotheses and suggest that offering experiential values on a company's website is more influential for North American than for Chinese customers. More specifically, the influences of experiential values on site involvement and customers' patronage intentions are stronger for North Americans than for Chinese visitors. On the other hand, the impacts of site involvement on site attitudes and the influence of site attitudes on patronage intentions are stronger for Chinese compared with North American customers.

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mentioning

confidence: 98%

Creating the right customer experience online: The influence of culture

Shobeiri

Mazaheri²,

Laroche

2015

Journal of Marketing Communications

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“…Online retailers in India also lack an accurate measurement tool to investigate the weakness factors in their online service systems. A study by Singh et al (2006) predicted that websites that adapt to Indian culture were shown to be perceived more favourably. Nair (2009), in his study of Bangalore metropolitan area, indicated that security, communication, and gullibility are the antecedents of perceived trust.…”

Section: Introductionmentioning

confidence: 99%

Customer Satisfaction as Mediator Between Website Service Quality and Repurchase Intention: An Emerging Economy Case

2017

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Abstract. The purpose of this research is to develop a research model to understand the important dimensions of website service quality and its influence on repurchase intention. The study also analyzes the mediating effect of customer satisfaction on repurchase intention. The results of empirical analysis confirmed that website quality can be conceptualized as a composite of navigation, ease of understanding, information usefulness, website design, ease of use, security and privacy, ease of ordering, and customization. Second, website quality positively affects repurchase intention and customer satisfaction. Third, website service quality can affect repurchase intention by enhancing mediators like customer satisfaction, as it has full mediating effect on repurchase intention. This study has developed the instrument dimensions of website service quality in online shopping context. The study has also refined the scale of repurchase intention by including "cash-on-delivery" (COD) mode of payment as a new dimension to inculcate confidence for online shopping in emerging economies. Supplemental Material:The online appendix is available at https://doi

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“…High involvement leads to the formation of stronger and more accessible attitudes toward a media and the information/brands mentioned within it (Kokkinaki & Lunt, 1999;Norris & Colman, 1993;Petty, Haugtvedt, & Smith, 1995). In online contexts, it was shown that site involvement results in greater interaction of visitors with the site (Yoo & Stout, 2001) as well as enhanced customer attitudes and patronage intentions toward it (Richard & Chandra, 2005;Singh et al, 2005).…”

Section: Impacts Of Experiential Values On Website Involvementmentioning

confidence: 97%

Improving customer website involvement through experiential marketing

Shobeiri

Mazaheri

Laroche

2014

The Service Industries Journal

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This study outlines some of the important positive outcomes of enhancing e-retailing services through adding experiential benefits. It investigates how provision of experiential values by an online store improves involvement of customers in the eretailer's website. This paper also looks at the impacts of experiential values on the recently developed construct of perceived e-retailer's assistive intent and investigates whether this variable contributes to the enhancement of website involvement. Collecting data from 431 North American students through a survey on actual shopping experiences supports the overall model and the majority of the hypotheses. Findings confirm that esthetics, service excellence, and customer return on investment are effective experiential values in terms of improving e-retailer's assistive image and enhancing customers' involvement in the website.

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Understanding Web home page perception

Cited by 68 publications

References 49 publications

Creating the right customer experience online: The influence of culture

Creating the right customer experience online: The influence of culture

Customer Satisfaction as Mediator Between Website Service Quality and Repurchase Intention: An Emerging Economy Case

Improving customer website involvement through experiential marketing

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