‘Unearthing farmers' information seeking contexts and challenges in digital, local and industry environments’

Starasts, Ann

doi:10.1016/j.lisr.2015.02.004

Cited by 33 publications

(11 citation statements)

References 60 publications

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“…As discussed above, both elite and ordinary saffron farmers mainly depend on local sources of information, including their neighbours and family members, and shared their knowledge among themselves and did not tend to use other effective sources of information, such as electronic networks and the Internet; thus, these findings are likely expected. Starasts (2015) believed that, in agriculture, information access for farmers in developed countries has transformed over the past two decades through increasing digitisation of industry and government information and services. This has been accompanied by an explosion of agricultural online content (Starasts, 2015).…”

Section: Discussionmentioning

confidence: 99%

“…Starasts (2015) believed that, in agriculture, information access for farmers in developed countries has transformed over the past two decades through increasing digitisation of industry and government information and services. This has been accompanied by an explosion of agricultural online content (Starasts, 2015). However, in Iran, like many other developing countries, the proper infrastructures at both the individual level (i.e.…”

Section: Discussionmentioning

confidence: 99%

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Information seeking behaviour of ordinary and elite saffron farmers in Iran

Radad

Behzadi

Zadehrahim

2017

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Purpose-The present research aims to compare information-seeking behaviour of ordinary and elite saffron farmers in Iran. Design/methodology/approach-The study sample consisted of 375 saffron farmers (295 ordinary and 80 elite saffron farmers) selected using the cluster sampling method. Data were collected by a kind of researcher-made questionnaire. Findings-The results showed saffron onion, pesticides, cultivators and farmland worker were the main components of saffron farmers' information-seeking behaviour of both groups. The most important sources of information for both groups included reference to past experience, neighbouring saffron farmers, contact with informants and other family members. The main criteria which affected the behaviour of the two groups on the use of information sources were provided information in local language, native people, clear and intelligible information and low cost. Farmers were also confronted with common problems such as lack of attention to the needs of farmers and insufficient number of technical experts. It was also found that there was no significant relationship between information-seeking behaviour of elite and ordinary saffron farmers and their performance. Originality/value-Saffron is one of the most important agricultural export products in Iran, and this paper is the first research in this subject. The results can help develop information-seeking behaviour of farmers.

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Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Information seeking behaviour of ordinary and elite saffron farmers in Iran

Radad

Behzadi

Zadehrahim

2017

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“…Information seeking contexts are described as social constructs that identify how local and often small communities with established beliefs, norms, and activities limit members’ information needs and seeking behaviours to that required in the community and every day (Chatman, 1991). Descriptions of farmers’ information seeking contexts can provide insights into why they use particular strategies or how they make sense of information (Starasts, 2015).…”

Section: Methodsmentioning

confidence: 99%

“…Over the past 30 years, ICTs have been introduced into the agriculture and food sectors, improving food production and transportation (Brewster et al , 2012). Information access of farmers in developed countries has transformed over the past two decades through the increasing digitisation of the industry and government information and services (Starasts, 2015). Current applications of computers and ICTs in agriculture range from making a simple mobile call to access information to the use of advanced applications like mobile-mediated agricultural information, e-agriculture, m-agriculture, cyber extension, and precision agriculture systems through informatics of cultivation and mechatronic technologies and agriculture resource planning via global positioning systems and global information systems.…”

Section: Introductionmentioning

confidence: 99%

Developing a model to explore the information seeking behaviour of farmers

Mahindarathne

2018

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Purpose Generating an in-depth understanding of information needs and seeking behaviour is important both for restructuring existing agricultural information systems (ISs) and for creating new ISs. Many information seeking models have been developed over the years, most are narrowly focused on a specific role or discipline. However, no such specific model has been developed in reference to agriculture or an allied discipline. Thus, the purpose of this paper is to develop a model to explore the information seeking behaviour (ISB) of farmers. Design/methodology/approach The model proposed in this paper is based on Wilson’s model. The theoretical insights and empirical evidences comprehended at the study were embedded into Wilson’s model to develop a model that explores the ISB of farmers. The proposed model was quantitatively evaluated using empirical data gathered through a survey of 289 farmers. Furthermore, the model was qualitatively evaluated by subject experts against criteria of simplicity, comprehensiveness, exactness, generality and clarity. Findings The key finding of this study is the model developed to explore the ISB of farmers. The adapted model provides theoretical and empirical bases for exploring farmers’ ISBs. Thus, the model will be useful in developing valuable design insights to apply to user-centred agricultural ISs. Originality/value The originality of this study relates to its demonstration of how existing models can be reconsidered and adapted based on related literature and then tested and presented as adapted models. The proposed model will be useful to promote informational studies in agriculture.

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“…In some instances, farmers have been quick to reject some technologies after using them for a brief period. This is believed to be largely because adoption of innovations is a complex sociological phenomenon; it is rarely an immediate undertaking, as farmers must first absorb and process the relevant information before making decisions on the way forward (Pignatti et al ., 2015; Starasts, 2015). An understanding of how farmers make decisions and the factors influencing these processes and decisions can have a positive impact on the adoption of agricultural innovations (Majsztrik et al ., 2019).…”

Section: Introductionmentioning

confidence: 99%

Barriers and measures to improve adoption of irrigation technologies: A case study from the Bundaberg region in Queensland, Australia*

Koech

Haase

Grima

et al. 2021

Irrigation and Drainage

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Australia is the driest continent and is largely reliant on irrigation for efficient agricultural production. Irrigation uses significant volumes of water, and in recent decades many initiatives have been undertaken to improve efficiencies of irrigation systems and management practices. This paper analyses the perceptions and barriers to adoption of irrigation technologies and management practices in agriculture based on a field study undertaken in the Bundaberg region in Queensland, Australia. Overall, most farmers surveyed rated the efficiency of their irrigation systems very highly; nonetheless, more than half the farmers surveyed recognized that their systems and practices had the potential for further improvement through automation. Financial constraints and uncertainty around the economic viability of investing in certain agricultural technologies emerged as major barriers to adoption of available and emerging technologies that could improve irrigation efficiency. This is occasioned by insufficient evidence of the benefits of adopting these innovations. Issues suggested by the respondents for further extension, development and research align closely to known barriers to adoption of agricultural innovations. A key finding and recommendation of this study is that farm‐specific cost–benefit analyses of new irrigation technologies and practices are required to facilitate the decision‐making process for the improvement of irrigation efficiency.

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‘Unearthing farmers' information seeking contexts and challenges in digital, local and industry environments’

Cited by 33 publications

References 60 publications

Information seeking behaviour of ordinary and elite saffron farmers in Iran

Information seeking behaviour of ordinary and elite saffron farmers in Iran

Developing a model to explore the information seeking behaviour of farmers

Barriers and measures to improve adoption of irrigation technologies: A case study from the Bundaberg region in Queensland, Australia*

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