2024
DOI: 10.1111/ijfs.16972
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Unfolding the role of metaverse in agri‐food supply chain security: current scenario and future perspectives

Asmae El Jaouhari,
Jabir Arif,
Fouad Jawab
et al.

Abstract: SummarySince its inception, the metaverse has evolved drastically and opened up many opportunities for many stakeholders, including individuals and businesses. The agri‐food supply chain is currently starting to incorporate metaverse technology. Retailers and prominent companies use this technology to achieve particular goals, such as ensuring traceability or boosting sales and reputation. Concurrently, there is an opportunity for the metaverse to affect food chain performance more broadly. Even so, the litera… Show more

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