Abstract79 samples of black glazed pottery, Terra sigillata, fine common ware, and production indicators were recovered in the archaeological site of Cales and investigated via a multi‐analytical program (polarized light microscopy, thermal analyses, XRPD, XRF, FESEM, FESEM‐EDS). Among the materials, finds of important production indicators, represented by welded pieces of black glazed pottery and spacers, attest a local production.Polarized light microscopy shows that the inclusions consist of feldspar, quartz, mica, calcite, and lithic fragments of both volcanic and sedimentary nature. Additional information about the mineralogical assemblage comes from the XRPD that revealed the presence of neoformed Ca‐silicates, indicating equivalent firing temperatures ranging from 750 to 1050°C.All the samples show a Ca‐rich character and an extreme compositional homogeneity, including the production indicators. The comparison with some Ca‐rich Campanian clay raw materials shows a greater affinity with the Mio‐Pliocene marine clay sediments of the Apennine sector, which include local clays. This allowed us to formulate the first hypotheses about clay sources used to produce fine pottery during the third century BCE to the early imperial period in Cales.