2016
DOI: 10.1080/0267257x.2016.1244556
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Unintended consequences in demarketing antisocial behaviour: projectBernie

Abstract: This case study uses an intervention tackling deliberate grassfires to explore the application of social marketing in a novel context, its potential effectiveness in demarketing antisocial behaviours, and the potential of such interventions to generate positive and negative unintended consequences. The intervention's evaluation confirms social marketing's potential value in tackling ingrained antisocial behaviours within communities. It also revealed unexpected benefits accruing from changes within the target … Show more

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Cited by 28 publications
(24 citation statements)
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“…Existing theories of unintended consequences. Most research explaining unintended consequences (Mackay and Chia 2013;McKinley and Scherer 2000;Peattie et al 2016;Perri 2014) refers to the ideas introduced by Merton (1936Merton ( , 1968Merton ( , 1996, and later extended by Elias (1998). Both authors provide the bedrock for the theoretical developments of the unintended consequences of purposive action (de Zwart 2015; Mica et al 2011).…”
Section: Shared Assumptionsmentioning
confidence: 99%
“…Existing theories of unintended consequences. Most research explaining unintended consequences (Mackay and Chia 2013;McKinley and Scherer 2000;Peattie et al 2016;Perri 2014) refers to the ideas introduced by Merton (1936Merton ( , 1968Merton ( , 1996, and later extended by Elias (1998). Both authors provide the bedrock for the theoretical developments of the unintended consequences of purposive action (de Zwart 2015; Mica et al 2011).…”
Section: Shared Assumptionsmentioning
confidence: 99%
“…Congruent with institutional theory, social practice theory stresses that actors respond to events in their socializing structures; reflecting and reproducing regulative, moral, and cognitive boundaries, which in turn constrain and enable individual action (March and Olsen 2006). Examination of systems behavior through such a lens offers considerable potential for developing more effective interventions.For example, Peattie, Peattie, and Newcombe’s (2016) study of fire setting in Wales highlighted the importance of attending to wider community relationships as well as the anti-social behaviors of individuals. However, social practice theory has been criticized for being ‘impracticable’, posing both empirical and theoretical difficulties to researchers, in short, a practice-theory divide (Sahakian and White 2014; Spotswood et al 2017).…”
Section: Change In Complex Systemsmentioning
confidence: 99%
“…With respect to transition, both landscape events and niche innovations may challenge regime level incumbents. Conceptualizations of systems transition include the notion of a “tipping point,” (Gladwell 2000), or a causal threshold (Peattie, Peattie, and Newcombe 2016), reflected in Lewin’s (1947) classic three stage change model whereby systems unfreeze, change and then freeze again. At a tipping point, the cumulative impact of many similar or dissimilar activities by individuals or groups converge and challenge current system configuration in such a way that it unfreezes or unlocks, then re-locks in a new configuration.…”
Section: Change In Complex Systemsmentioning
confidence: 99%
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“…The interventions by the governments do not promote social change unilaterally. Many of them do not function because of lack of understanding; are at times understood in unexpected ways; and may cause unintended consequences (Peattie, Peattie and Newcombe 2016). Truong (2016) indicates that the linkages -of interventions across macro-social marketing on a national level, upstream marketing on an institutional level, midstream marketing on a community level, and downstream marketing on an individual level -are important to generate social change.…”
Section: Social Marketing Research For Effective Interventionsmentioning
confidence: 99%