“…The amount of nonclass time required of the student is decreased, good grades become easier to attain, and academic rigor is replaced by academic laziness (George, 2007). Giving credence to the argument that a focus on student satisfaction is antithetical to a meaningful educational experience, concurrent with the rise of the conceptualization of students as customers has been a substantial decrease in the hours per week students use studying (Astin, 1998), rampant grade inflation (Clayson & Haley, 2005;George, 2007), and increased incidents of cheating and academic dishonesty (McCabe, Trevino, & Butterfield, 2001;Thompson, 2006). Similar to students' own hesitancy to engage with the ambiguities inherent within the educational process, scholars assert that a customer-service approach restricts the extent to which faculty will actively challenge students' preconceived ideas about particular course content and the social, cultural, and economic realities of our world (Brule, 2004;Titus, 2008).…”