2018
DOI: 10.3389/fpsyg.2018.01991
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Unintended Negative Effects of the Legitimacy-Seeking Behavior of Social Enterprises on Employee Attitudes

Abstract: In an emerging field such as social enterprise, it is important for an organization to secure legitimacy to obtain resources and sustain its business. Specifically, when a government distributing subsidies does not have adequate information to decide which organization is trustworthy, it is the legitimacy-seeking activities of a social enterprise that determines who receives a subsidy; this, in turn, decides which organization will survive. One of the most effective ways to gain legitimacy is to explicitly emp… Show more

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Cited by 3 publications
(1 citation statement)
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“…Public promotions, for instance, have been found to have unintended negative consequences on legitimacy. In a case study conducted by Lee et al (2018) on a Work Integration Social Enterprise (WISE), the authors discovered that an aggressive communication strategy that involved publishing pictures of marginalized and vulnerable employees actually lowered the self-esteem of these employees. As a result, their organizational commitment diminished, ultimately undermining the legitimacy of the enterprise.…”
Section: Theme 1: Acquiring Tangible Resources-financial and Material...mentioning
confidence: 99%
“…Public promotions, for instance, have been found to have unintended negative consequences on legitimacy. In a case study conducted by Lee et al (2018) on a Work Integration Social Enterprise (WISE), the authors discovered that an aggressive communication strategy that involved publishing pictures of marginalized and vulnerable employees actually lowered the self-esteem of these employees. As a result, their organizational commitment diminished, ultimately undermining the legitimacy of the enterprise.…”
Section: Theme 1: Acquiring Tangible Resources-financial and Material...mentioning
confidence: 99%