Unintended signals: Why companies with a history of offshoring have to pay wage penalties for new hires

Grecu, Alina; Sofka, Wolfgang; Larsen, Marcus Møller; Pedersen, Torben

doi:10.1057/s41267-021-00486-3

Cited by 4 publications

(3 citation statements)

References 86 publications

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“…Consumer purchases hold unintentional signals from customers to firms. Researchers often examine intentional signals, which are easier to detect (e.g., Essman et al 2021), but the importance of unintentional signals has been noted only recently (e.g., Friske, Hoelscher, and Nikolov 2022;Grecu et al 2022;Horner et al 2022). Several differences between intentional and unintentional signals have been identified.…”

Section: Signaling Theorymentioning

confidence: 99%

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A Good Signal: How Firms Can Utilize Country of Origin as a Strategic Analytical Tool

Rahman,

Heinberg,

Banerjee

et al. 2024

Journal of International Marketing

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Abundant consumer data has made decision making more complicated rather than simple for marketers. The abundance of consumer data raises an important question about which variables in the data contain reliable information for retailers to predict future consumer purchase value (CPV) to guide strategic decisions. The authors address this question by exploring the variables “distinctive choice of brand country of origin” (DBCOO) and “country of origin diversity” (COO diversity) as analytical tools to extract insights from consumer purchase data. Building on signaling theory, the authors theorize and empirically test that DBCOO and COO diversity in a consumer’s purchase history can signal, and therefore help predict CPV. Moreover, we explore high-involvement product categories and purchase frequency as boundary conditions to develop a comprehensive framework of COO signals as strategic analytical tools. We find that DBCOO in a consumer’s purchase history indeed increases CPV and that this relationship is enhanced for high-involvement product categories but moderated curvilinearly by purchase frequency. Moreover, we find that the COO diversity – CPV link is positive but depicts a negative interaction with both moderators. This allows retailers to successfully distinguish high- from low-CPV consumers and thus enables them to manage marketing mix and resources more effectively.

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Section: Signaling Theorymentioning

confidence: 99%

“…Say 2018). Unintentional signals are important, but the literature is just emerging(Connelly et al 2011;Grecu et al 2022; …”

mentioning

confidence: 99%

A Good Signal: How Firms Can Utilize Country of Origin as a Strategic Analytical Tool

Rahman,

Heinberg,

Banerjee

et al. 2024

Journal of International Marketing

View full text Add to dashboard Cite

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“…Employer attractiveness is thus based on the expectations that potential applicants can develop before they are hired or even apply. Employers become more attractive when they engage in activities that potential employees perceive as desirable work environments, such as CSR practices (Turban and Greening, 1996), and less attractive when the workplace is dangerous, e.g., due to accidents (DeLeire and Levy, 2004), or unstable, e.g., due to offshoring (Grecu, et al, 2022). As a result, firms that are perceived as unattractive employers may find it difficult to recruit within limited applicant pools while firms that can convey distinct nonmonetary incentives may attract skilled employees even at wage discounts (Burbano, 2016;Kryscynski, et al, 2020).…”

Section: Employer Attractiveness Of Foreign Mnc Subsidiariesmentioning

confidence: 99%

Catalyzing Gender Equality: Foreign MNC Subsidiaries as Agents of Change in Mitigating Wage Discrimination Against Women

Kaiser,

Grimpe,

Sofka

2023

SSRN Journal

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Interplay of national and firm environmental, social, and governance performances: Reshaping multinational enterprises' employer attractiveness across home and host countries

Kuo,

Chien,

Kao

2024

Corp Soc Responsibility Env

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In this study, we emphasize the pivotal role of national environmental, social, and governance (ESG) performance, encompassing both host and home countries, in shaping the implications of firm‐specific ESG performance for the attractiveness of multinational enterprises (MNEs) as preferred employers. Our research puts forth three hypotheses. First, we propose that superior ESG performance by MNEs will exhibit a positive relationship with their perceived appeal as employers. Second, we theorize that higher national ESG performance in the home country will amplify the positive relationship between an MNE's ESG performance and its attractiveness as an employer. Lastly, we posit that superior national ESG performance in the host country will similarly strengthen the positive association between an MNE's ESG performance and its desirability as an employer. The empirical data robustly supports these hypotheses.

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Unintended signals: Why companies with a history of offshoring have to pay wage penalties for new hires

Cited by 4 publications

References 86 publications

A Good Signal: How Firms Can Utilize Country of Origin as a Strategic Analytical Tool

A Good Signal: How Firms Can Utilize Country of Origin as a Strategic Analytical Tool

Catalyzing Gender Equality: Foreign MNC Subsidiaries as Agents of Change in Mitigating Wage Discrimination Against Women

Interplay of national and firm environmental, social, and governance performances: Reshaping multinational enterprises' employer attractiveness across home and host countries

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