Union renewal, union strategy and technology

Cockfield, Sandra

doi:10.1108/17422040510595618

Cited by 13 publications

(21 citation statements)

References 32 publications

(32 reference statements)

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“…Following Martinez Lucio (), other research by Martinez Lucio and Walker (), Panagiotopoulos () and Rego and Alves () has examined how the Internet, and more recently SM engagement, by and within unions varies substantially by country, and, as Panagiotopoulos () observes, potentially also by industry, organization and workplace context. Cockfield (), moreover, argues these technologies are not inevitably emancipatory and must be incorporated into a broader renewal strategy. Nonetheless, unions are commonly embracing the potential of SM to enhance democracy not only through enabling the presentation of information and arguments, but also providing opportunities for members to engage with and influence decision‐making remotely (Kerr & Waddington, ).…”

Section: Literature Reviewmentioning

confidence: 99%

Unions and social media: Prospects for gender inclusion

Thornthwaite

Balnave

Barnes

2018

Gender Work & Organization

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The emergence of web 2.0 technologies led to optimistic predictions that social media (SM) might alter traditional gendered patterns of member participation in trade unions. Greene, Hogan, and Grieco and others suggested that the forms of communication and engagement these technologies offered to unions and their members had the potential to foster gender inclusion and contribute to union diversity, arguably central to effective representation. This article reports on a survey of union members’ experiences with and perceptions of their union's SM services, to identify whether there is a gendered dimension to members’ use. The findings indicate that for most union members regardless of gender, more traditional communication channels such as face‐to‐face contact and email remain the preferred means of communication. However, the findings also show that women are just as likely as men, if not more so, to engage with union SM. Given that historically, women largely participated less in union activities than their male counterparts, this broad parity of use by women supports the conclusion that SM has substantial potential to improve women's participation in unions.

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Section: Literature Reviewmentioning

confidence: 99%

Unions and social media: Prospects for gender inclusion

Thornthwaite

Balnave

Barnes

2018

Gender Work & Organization

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“…Much has been written on trade union use of the web, either as a tool for organising or as a vehicle by which existing power relations (such as employer and union leaderships) can be challenged (Hogan and Greene, 2002;Cockfield, 2005: Martinez Lucio and Walker, 2005: Mosco, 2014). …”

Section: Introductionmentioning

confidence: 99%

Striking with social media: The contested (online) terrain of workplace conflict

Upchurch

Grassman

2016

Organization

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PostprintThis is the accepted version of a paper published in Organization. This paper has been peer-reviewed but does not include the final publisher proof-corrections or journal pagination.Citation for the original published paper (version of record):Upchurch, M., Grassman, R. (2015) Striking with social media: The contested (online) terrain of workplace conflict. The contested (online) terrain of workplace conflict AbstractIn this paper we review the workplace battleground and explore the potential of social media for mobilizing social movements in labour conflicts and beyond.By conducting a case study with empirical accounts obtained from the 2010/2011 British Airways cabin crew dispute in the UK, along with secondary sources, we discern social media in the workplace as a contested field. Inquiring into the unfolding dynamic of social media and workplace conflict, we investigate the mobilizing prospects of theoretical concepts like 'distributed discourse' and 'accelerated pluralism' through the analytical prism of our interviews (Bimber, 1998;. Our analysis of these empirical accounts will tease out certain empowering potentials in the use of social media to shape discourse and mobilize movement. However, we also note that these same communicative actions may challenge internal union authority, generate counter-mobilizing efforts and constitute an integral part in exposing both our private and working lives to the processes of marketization and commodification.

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“…Other researchers link the use of communication technology to a variety of factors associated with union renewal including organising, socialising, solidarity building, member research and public relations (Cockfield, 2005;Lucore, 2002;Panagiotopoulos & Barnett, 2015) and internal dispute resolution (Kerr and Waddington, 2014).…”

Section: Union Communicationmentioning

confidence: 99%

It is not just what you say, but how you say it: A case study exploring union‐member communications

Smith

Duxbury

2019

Industrial Relations Journal

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This paper presents key findings from a multimethod study analysing the communication practices of a large American labour union through a generational cohort lens. Survey data were used to compare how the union communicates information to its members with how participants would like to receive this information. Interview data were analyzed to help us better understand union members' perceptions of their union's communication practices and how these could be improved. This research determined that union members wanted the union to make more of an effort to use face‐to‐face communication practices. Younger union members want their union to make more use of electronic communication technologies.

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Union renewal, union strategy and technology

Cited by 13 publications

References 32 publications

Unions and social media: Prospects for gender inclusion

Unions and social media: Prospects for gender inclusion

Striking with social media: The contested (online) terrain of workplace conflict

It is not just what you say, but how you say it: A case study exploring union‐member communications

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