2017
DOI: 10.21013/jmss.v7.n3.p10
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Union Wise Competitiveness of Kerala Co-Operative Milk Marketing Federation Ltd, Kerala (Milma)

Abstract: <div><p>Milma, the brand name of Kerala Co-operative Milk Marketing Federation (KCMMF) is carrying out its operations in Kerala with its mission of ‘farmer’s prosperity through consumer satisfaction’. It could achieve remarkable progress in milk procurement and selling with the implementation of the operation flood programmes. Today it is a matter of pride that 'Milma' is a household name in Kerala. The punch line of Milma is “The goodness Kerala wakes up to.” Milma is one of the best brands from t… Show more

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