The rapid growth of the energy drinks industry in the past decade demands a closer look at the inherent health risks and addiction potential of energy drink-alcohol mixes. More young adults are drinking energy drinks mixed with alcohol. Apart from the usual side effects of alcohol and caffeine when consumed individually, the mix of both substances reduces one's subjective level of alcohol intoxication, eventually leading to one drinking more alcohol than intended. Particularly, adolescents are found to be more vulnerable to these effects when exposed to the combination of caffeine and alcohol. We are of the opinion that energy drink-alcohol mixes are highly addictive and should be more tightly regulated. Recent studies show that caffeine-mixed alcohol has an adverse long-term desensitization effect on the intrinsic reward pathways in the brains of adolescent mice, suggesting that exposure to such drinks in adolescence may provide less pleasure and increase the likelihood of future substance abuse disorders. Alcohol dependence was also more likely in consumers of alcohol mixed with energy drinks. Societal education on the risks of caffeine-mixed alcoholic drinks and collaboration with these beverage companies should be the collective priority of public health specialists, health professionals and health regulatory authorities. Efforts should be targeted towards adolescents, who are the main consumers of these drinks and victims of the inherent health risks.