We consider a bistable (0<θ<1 being the three constant steady states) delayed reaction diffusion equation, which serves as a model in population dynamics. The problem does not admit any comparison principle. This prevents the use of classical technics and, as a consequence, it is far from obvious to understand the behaviour of a possible travelling wave in +∞. Combining refined a priori estimates and a Leray Schauder topological degree argument, we construct a travelling wave connecting 0 in −∞ to ‘something’ which is strictly above the unstable equilibrium θ in +∞. Furthermore, we present situations (additional bound on the non‐linearity or small delay) where the wave converges to 1 in +∞, whereas the wave is shown to oscillate around 1 in +∞ when, typically, the delay is large.