Abstract:This chapter takes as a point of departure the website of the “Voices” project, a large media enterprise on languages in the UK conducted by the BBC in 2003–2005. With the help of the notions of language ideology and the analytical tools of multimodal critical discourse analysis, the paper shows how representations of languages on the website are a discursive terrain on which negotiations of national identities are played out. Essentially, the argument is that there is a constant tension between centripetal (u… Show more
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