Universities’ responses to crises: the influence of competition and reputation on tuition fees

Civera, Alice; Cattaneo, Mattia; Meoli, Michele; Paleari, Stefano; Seeber, Marco

doi:10.1007/s10734-020-00622-2

Cited by 7 publications

(2 citation statements)

References 43 publications

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“…However, there continues to be a scarcity of systematic studies of RM in HE (Plewa et al, 2016); moreover, recent literature mainly discusses the benefits of a positive reputation of universities to justify increasing tuition fees, recruitment of students and building better networks, etc. (Civera et al, 2020; Kaushal & Ali, 2019; MacLeod & Urquiola Soux, 2015; Suomi et al, 2014). These studies are done largely in western contexts; the general understanding of how reputation is managed in Chinese HE has been neglected, with little to no treatment of their rationales about how they promote reputation.…”

Section: Introductionmentioning

confidence: 99%

A Systematic Literature Review of Higher Education Reputation Management: Active/Reactive Framework

Sun

Lim

2023

International Journal of Chinese Education

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The marketisation and internationalisation of higher education (HE) in several national contexts has led to the development of thinking about HE access as ‘buying a service’. This has led to increased prioritisation among universities regarding how to promote their reputation among their targeted audiences. However, recent literature regarding reputation management (RM) in Chinese HE is mainly conducted from an international perspective; this means the analysis is usually focused on international students in Chinese universities, and thus the other aspects such as the rationale and strategies of RM in Chinese HE remains relatively underdeveloped. In this article, we conduct a systematic literature review using the PRISMA convention to illustrate the meaning(s) of RM in Chinese HE and particularly how it is understood and developed. The review comprises branding and RM in HE. Moreover, we contribute to the theory of marketing for HE by proposing a new framework arising from the review: RM as an active-reactive continuum in which we provide a new perspective to characterise and better understand RM, particularly in the Chinese context. Active RM refers to how universities promote themselves; reactive RM refers to how universities cope with crises or other forms of negative events. This contribution helps the field understand Chinese universities’ RM practices and strategies nationally and internationally.

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Section: Introductionmentioning

confidence: 99%

A Systematic Literature Review of Higher Education Reputation Management: Active/Reactive Framework

Sun

Lim

2023

International Journal of Chinese Education

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“…The pandemic, emerging as a "great crisis", affected many countries at the same time, generating social, economic, and Sustainability 2022, 14, 9861 2 of 27 health disturbances in the economic systems, requiring urgent solutions, that individuals do not yet know how to shape [3]. Although there are different definitions, the concept of crisis is mainly related to an extreme, unexpected, and unpredictable event that requires a response from organisations [4,5]. The COVID-19 pandemic proved how important knowledge management and organisational resilience are in crises for dealing with uncertainty generated by the absence of knowledge [6][7][8].…”

Section: Introductionmentioning

confidence: 99%

Knowledge about Competences Increasing Resilience to Crises in the Modern Business Sector: Results of the Polish University Project

Multan

Sobotka

2022

Sustainability

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The COVID-19 global pandemic has caused an unprecedented disturbance in higher education and the business services sector. In the 2014–2020 financial perspective, the Operational Programme Knowledge Education Development has constituted a response to challenges and an instrument to execute the Europe 2020 Strategy. However, the Programme was not designed to prevent crises, and neither did it foresee the pandemic which surprised the whole world. Despite this, higher education institutions that implemented projects co-financed with the EU funds had to face the “black swan” and ensure the continuity of their activities while improving their resilience to crises. The COVID-19 pandemic demonstrated how important knowledge management and resilience-building skills are for students to adapt and grow stronger in the face of a crisis. Does higher education teach crisis-resistant competences? As we know from practice and literature, the knowledge gap as regards crisis-resistant competencies is enormous, and the relevant university programmes require strengthening. Therefore, we conducted a literature review about knowledge management in complex crises and conducted research to identify competences that increase resilience to crises. The aim of the article was to examine to what extent the support implemented in the Polish university project contributed to the increase in indicators (output, direct result) and to what extent the level of competences of the project participants increased, including those competences that allowed the participants to adapt to the labour market during the COVID-19 pandemic. For the needs of the study, we used the competence balance method and the measurement of a degree of ratio implementation according to the criteria applied. The results of the study proved that the ratios rose and the project contributed to increasing competences in the project’s participants, improving their crisis resilience. The conclusions of the study allowed us to make recommendations regarding the emergent knowledge strategies about the European Union’s future agenda as well as about knowledge management and university training programs for resilient skills.

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Academic socialization: On a neglected effect of competition in science

Hamann,

Velarde

2024

High Educ

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Competition is usually considered a mechanism for the allocation of scarce resources. This paper draws attention to a neglected effect of academic competition: competition provides participants with a normative orientation about field-specific values by informing them about which activities will be rewarded. We conceptualize this as a socializing effect. We study the socializing effects of competition for postdocs because this group is especially exposed to the dynamics of academic competition. Drawing on qualitative interviews with 60 postdocs in history and physics in Germany, the analysis reveals the orientations and values that competition conveys to postdocs. Since different forms of competition for publications, funding, and jobs are not neatly synchronized, they convey various expectations. Postdocs cope with this multiplicity, prioritizing a specific form of competition that is competition for funding. This comes at the expense of activities and tasks that are not organized competitively. The socializing effect of competition should be reflected more thoroughly not only by scholarship on academic competition but also by research policy that promotes competition.

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Universities’ responses to crises: the influence of competition and reputation on tuition fees

Cited by 7 publications

References 43 publications

A Systematic Literature Review of Higher Education Reputation Management: Active/Reactive Framework

A Systematic Literature Review of Higher Education Reputation Management: Active/Reactive Framework

Knowledge about Competences Increasing Resilience to Crises in the Modern Business Sector: Results of the Polish University Project

Academic socialization: On a neglected effect of competition in science

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