The higher rates of disease and death associated with male gender have been widely documented, yet little is being done in the college health setting to address men's health issues. Many of men's health risks are related to social isolation and prohibitions on showing weakness. The authors describe the Virginia Tech University experience with 3 Man Alive groups that were developed to (a) create a supportive social structure for male college students who may otherwise be socially isolated, (b) model healthy expression of emotions, such as anger, fear, sadness, and joy; (c) create a safe space for men to discuss sensitive issues, such as relationships with significant others, sexuality, and substance abuse.