“…Furthermore, the involvement of suppliers in an MNE's innovation transfer can result in the MNE's increased productivity and effectiveness (Jean, Chiou, & Sinkovics, 2016), which is caused by co-creation of production capabilities, help in identifying new customers and supporting the MNE with technical assistance, training and information, which can led to the successful creation and adoption of innovation (Winter & Lasch, 2016). Universities, together with other research institutions, are seen as crucial by Vaaland and Ishengoma (2016) in the process of innovation transfer within MNEs. They help to develop new technologies, implement them in the MNE business model, and act as an important partner in conducting R&D activity (Arvanitis & Woerter, 2009).…”