2024
DOI: 10.1007/s40979-023-00148-x
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University ‘Pay-for-grades’: the bait and switch search engine optimization strategies of contract cheating websites in the United States

Timothy M. Daly,
James C. Ryan

Abstract: This paper presents the first systematic investigation into the search engine optimization practices of major contract cheating websites in the United States. From a business perspective, visibility in organic search engine results is considered one of the top client recruitment tools. The current understanding of student recruitment strategies by these companies remains largely unexplored in both academic literature and popular press. Replicating the business research practices used in the search engine optim… Show more

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Cited by 1 publication
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