Strategic Marketing of Higher Education in Africa 2020
DOI: 10.4324/9780429320934-12
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University reputation management

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“…For instance, investigated the connection between innovation and business performance in Nigeria and found that firms that introduce top-level innovation early into the market tend to experience increased sales income. By creating unique products or services that stand out, firms can capture customer interest and potentially command premium prices, improving financial performance (Kiraka, 2020). Moreover, innovation strategy, characterized by pursuing novel ideas and solutions, has been explored for its impact on firm performance.…”
Section: Independent Variable Dependent Variable Figure 21: Conceptua...mentioning
confidence: 99%
“…For instance, investigated the connection between innovation and business performance in Nigeria and found that firms that introduce top-level innovation early into the market tend to experience increased sales income. By creating unique products or services that stand out, firms can capture customer interest and potentially command premium prices, improving financial performance (Kiraka, 2020). Moreover, innovation strategy, characterized by pursuing novel ideas and solutions, has been explored for its impact on firm performance.…”
Section: Independent Variable Dependent Variable Figure 21: Conceptua...mentioning
confidence: 99%
“…In literature, there is little empirical evidence examining the impact of staff on university reputation and performance (Baltaru, 2019). According to Kiraka (2020), academic staffs are the bedrock and the heart of a university's reputation. Consequently, there is a limitation in the Nigerian perspective on public university reputation sustainability regarding professional staff.…”
Section: Ingredients For University Reputationmentioning
confidence: 99%
“…Some of these challenges and risks negate some of the efforts being made and thus need redress. Academic rankings, for instance, have not worked well for African universities and have even come out as a risk to the internationalization and research production efforts in African universities (Kiraka, 2020). Some African universities have thus been concentrating their efforts on the rather pointless and fruitless efforts to perform better in the rankings at disadvantage to the needs of other contexts and realities of their institutions (Teferra, 2021).…”
Section: Introduction and Contextmentioning
confidence: 99%