2013
DOI: 10.1080/02642069.2011.623777
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University services for fostering creativity in high-technology firms

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Cited by 5 publications
(3 citation statements)
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“…The IDEAS Institute establishes communication channels with entrepreneurs, providing advice and improving possibilities of locating business opportunities in its environment. The four-year success rate of the companies that use the IDEAS Institute's services has increased up to 80% (Willoughby et al 2013). More recently, every School at UPV has launched an Entrepreneur Space: students can receive professors' advice and make their first steps into entrepreneurship (UPV 2014).…”
Section: Organizational Resourcesmentioning
confidence: 99%
“…The IDEAS Institute establishes communication channels with entrepreneurs, providing advice and improving possibilities of locating business opportunities in its environment. The four-year success rate of the companies that use the IDEAS Institute's services has increased up to 80% (Willoughby et al 2013). More recently, every School at UPV has launched an Entrepreneur Space: students can receive professors' advice and make their first steps into entrepreneurship (UPV 2014).…”
Section: Organizational Resourcesmentioning
confidence: 99%
“…These remarkable improvements have reshaped our conventional way of doing things, ultimately leading to the competitive warfare of technology (Arad et al , 1997; Abstein et al , 2014; Fan et al , 2017). In such a situation, innovative behavior within the organizations is deemed to be the vital force for realizing competitive edge and out-running the counterparts (Willoughby et al , 2013; Ashkan, 2017). Several studies investigated and identified that innovation, inherited or bred by its creative staffs, is the best opportunity an organization has to withstand the competitive journey (Galvin, 2010; Fan et al , 2017; Strobel and Kratzer, 2017).…”
Section: Introductionmentioning
confidence: 99%
“…performance). Many researchers have noted that marketing creativity is a means of obtaining an extra competitive edge (Willoughby et al, 2013) and delivers a sustainable competitive advantage to a company as a valuable, flexible, and imperfectly imitable or substitutable strategic resource (Im and Workman, 2004). In particular, marketing programs in the service sector often signify the service product itself due to the inseparability of production and consumption (Zeithaml et al, 1985).…”
Section: Introductionmentioning
confidence: 99%