University Social Responsibility in China: The Mediating Role of Green Psychological Capital

Abstract

Generation Z represents the young people of today. They are considered as “digitally literate” and were born between mid-to-late 1990s to early 2000s. Generation Z pays more attention to popular environmental issues such as global warming, high energy consumption, overgrazing, and university social responsibility (USR), which are present around the world. We formed a double moderated mediation exam from 910 college students in southeast China, used a new notion “green psychological capital”, and proposed it as a vital mediator. In addition, we found that green organizational ambidexterity and environmental attitude are both boundary conditions in the green shared vision organizational citizenship behavior for the environment (OCBE) link. These findings have unlocked a deeper insight into Generation Z’s green conception and offered a more comprehensive investigation on USR research. Furthermore, the amazing findings can provide a worldwide blueprint for USR studies in the long term.

The Role of Family and School Support on Gen Z Leadership Capability Through PsyCap

“…Studies related to the characteristics of Gen Z as the main subject of the main demographic bonuses related to PsyCap Gen Z have not received special attention. Many studies also select students at university (Chen et al, 2023;Black et al, 2020;& Wahl et al, 2022) or workers (Sigaeva et al, 2022;Ababneh & Alnawas, 2022;& Deepika & Chitranshi, 2021) as a representative sample of Gen Z. There are no studies that focus on school students as Gen Z research.…”

Condiciones laborales y seguridad de docentes en investigación de energías renovables. Caso: Universidad Católica de Cuenca [Working conditions and safety of teachers in renewable energy research. Case: Catholic University of Cuenca]

“…Una empresa catalogada como verde o comprometida con el medio ambiente es aquella que lleva a cabo acciones ecológicas a través de la incorporación de tecnologías que resultan en la conservación de recursos, la optimización de los costos operativos y la obtención de beneficios adicionales. Asimismo, la empresa demuestra su responsabilidad ambiental a través de políticas, medidas y certificaciones destinadas a equilibrar sus metas productivas con su impacto ecológico (Garrido-Cervera, et al 2022), (Wang, et al 2021), (Chen, et al 2023).…”

Green Environment and Generation Z’s Attitudes: The Chalenges of eco-friendly and Product Repurchase

“…The importance of environmental attitudes among Generation Z customers in boosting university social responsibility (USR) education was underlined by Chen et al in 2023. Young people must learn to accept societal duties and to care about environmental and social issues [17]. Liu (2022) highlighted the importance of environmental awareness in influencing Generation Z customers' attitudes and behaviour toward sustainable fashion.…”