Unleashing the Chinese tourism market after the Covid-19 epidemic employing a tourist-centric approach: An industry experts’ perspective

Development of English Travel Guide for Improving Local Tourism Services in Ollon Valley Tourist Attraction, Tana Toraja

“…In addition, foreign tourists also seek information about the various activities available in the Ollon Valley. They want to know the options for tourist activities they can do, such as trekking, cycling, visiting historical sites, participating in cultural events, or sampling local cuisine (Hong et al, 2022;Huang et al, 2023) . Information about these activities helps travellers to plan and maximize their travel experience during a visit to the region (Ballantyne et al, 2011) .…”

“…The final step is to conduct a guided trial with a group of local tour guides and/or foreign tourists. This makes it possible to evaluate the effectiveness of the guide in conveying relevant and useful information to the target audience (Hong et al, 2022;Huang et al, 2023) . Based on the feedback received during the trial, the guidance can be adjusted and improved to better suit the needs of foreign tourists.…”

“…From mastering essential vocabulary and phrases to navigating cultural nuances and preferences, the guide equips local guides with the linguistic proficiency and cultural competence needed to create enriching experiences for tourists from diverse backgrounds (Fernández del Amo et al, 2018) . Structured with a keen understanding of the dynamic nature of tourism, the guide emphasizes a tourist-centric approach aimed at exceeding visitor expectations (Huang et al, 2023). It offers guidance on effective communication techniques, problem-solving strategies, and continuous learning opportunities to ensure that local guides can confidently engage with tourists, regardless of language barriers or cultural differences.…”