Unleashing the Utilitarian Motivations of Online Shopping among Indian Youth

Ahmed, K.A. Asraar; Sathish, A.S.

doi:10.5901/mjss.2015.v6n2p391

Cited by 6 publications

(6 citation statements)

References 53 publications

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“…In the context of online shopping, utilitarian motivations play an important role in developing consumers' intention to purchase products from e-commerce websites (Anderson et al, 2014;Khare and Rakesh, 2011). For example, convenience is a major utilitarian motive that encourages consumers to buy products online (Ahmed and Sathish, 2015), and the convenience of online payments allow consumers to save both time and effort, ultimately enhancing their intention to purchase online (Akram, 2018;Duarte et al, 2018;Kumar and Kashyap, 2018). Moreover, the convenience of buying products via e-shopping from virtually anywhere at any time could motivate consumers to adopt green consumption, in turn increasing the percentage of consumers' green delivery purchases (Duarte et al, 2018).…”

Section: E-shopping Motivations For Green Delivery Adoptionmentioning

confidence: 99%

Influencing factors toward e-shoppers' adoption of green last-mile delivery

Kader

Rashaduzzaman

Huang

et al. 2022

IJRDM

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PurposeE-commerce continues to experience unprecedented growth, but a lack of understanding of socio-behavioral aspects of green last-mile delivery solutions is conflicting with e-commerce and shipping companies' climate-related pledges to e-shoppers. This study seeks to correct for research deficiencies in the e-commerce context by determining how e-shoppers' adoption of green last-mile delivery might be influenced by socio-behavioral factors, personality traits; and e-shopping motivations.Design/methodology/approachTo test the hypotheses, this study collected data from 319 US adults enrolled in an online panel survey and conducted hierarchical regression analyses after controlling for demographic variables.FindingsResults showed that socio-behavioral variables (attitude, subjective norms and perceived behavior control) contributed 60.3% of the unique variance in explaining purchase intention via green delivery (PIGD). Notably, e-shopping motivations derived from utilitarian features (convenience and energy efficiency) and experiential features (e-shopping adventure) emerged as significant predictors of PIGD. Although personality traits (conscientiousness and openness) significantly predicted PIGD in the regression model, the individual effect of openness was not significant. Further, demographic subgroups, including gender, education and income level revealed significant outcomes, while age and ethnicity exhibited no significant group differences with the above-mentioned variables.Practical implicationsThe study findings would provide online retailers and marketers with in-depth insight on how green marketing initiatives can increase responsible consumers' intention to purchase via green delivery.Originality/valueThis is a one-of-a-kind effort that integrates and tests e-shoppers' socio-behavioral factors, e-shopping motivations and personality traits into a single model.

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Section: E-shopping Motivations For Green Delivery Adoptionmentioning

confidence: 99%

Influencing factors toward e-shoppers' adoption of green last-mile delivery

Kader

Rashaduzzaman

Huang

et al. 2022

IJRDM

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“…The most active online shoppers in Nigeria were in the age bracket between 25 and 36 years. (www.phillipsconsulting.net; (Ahmed & Sathish, 2005); (Ifeanyichukwu, 2016). This write-up reasons that there are more shoppers in this age bracket because most of the working class youths are in this grade; they have money to throw about, and also being that they will be trying to acquire more personal household items.…”

Section: And Is Age a Factor?mentioning

confidence: 99%

A Holistic Presentation of Online Shopping in Nigeria

Ogbuji¹,

Udom²

2018

Researchers World : Journal of Arts, Science and Commerce

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“…This is how today's shopping decision impact the shopping behavior in children. As the technology is advancing and the new generation is becoming more and more technological they prefer online shopping rather than going to shopping malls or other organized retail store (Ahmed, &Sathish, 2015 andSohail, 2015).…”

Section: Literature Reviewmentioning

confidence: 99%

Association of Gender and Age with Buying Choices for Malls Vs. E-Retailing: A Quantitative Investigation

2023

European Economic Letters

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Shopping in India has always been a fascinating experience. With the diversity in population and culture India also comprises diversity in taste and likings. There are many differences and similarities in the behavior of males and females while shopping for a particular product. Apart age is also determining factor while considering the shopping behavior of people. Generally speaking, people think that women devote greater amounts of time shopping than males. Contrarily, men prefer to enter a shop, search for a certain item they desire, purchase it as quickly as they can, and then exit. Women, on the other hand, patiently search through all of the brands to find the product they want, compare layouts, and look for any potential discounts, haggle, and ultimately purchase the item that satisfies their needs. An essential component of commercial activity is to understand consumer purchasing behavior. Consumer purchasing behavior is a key factor influencing business performance in a marketing-driven economy.

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Unleashing the Utilitarian Motivations of Online Shopping among Indian Youth

Abstract: The study explores

Cited by 6 publications

References 53 publications

Influencing factors toward e-shoppers' adoption of green last-mile delivery

Influencing factors toward e-shoppers' adoption of green last-mile delivery

A Holistic Presentation of Online Shopping in Nigeria

Association of Gender and Age with Buying Choices for Malls Vs. E-Retailing: A Quantitative Investigation

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