Unlocking the potential of willingness to communicate on the Clubhouse application: Insights from the Heuristic Pyramid Theory

Abstract

Despite the growing popularity of digital language learning platforms, understanding the intricacies of communication willingness within these contexts remains limited. This study addresses the gaps in understanding the dynamics of willingness to communicate (WTC) on the “Smart and Easy English” Clubhouse Application through the lens of the Heuristic Pyramid Theory. The study adopts a case study design with three participants and employs a questionnaire encompassing Motivational Propensities (MP), Affective and Cognitive Context (ACC), and Social and Individual Context (SIC), complemented by an interview. The findings reveal both positive and negative insights into the participants’ communication experiences on the platform, shedding light on the multifaceted nature of WTC. The positive results highlight enhanced confidence and motivation, while negative aspects point to challenges in affective and cognitive dimensions. These findings have significant implications for optimizing communication experiences on Clubhouse and similar platforms, emphasizing the need for tailored interventions to address individual and social factors influencing WTC. This study contributes valuable insights to the intersection of language learning, communication willingness, and digital platforms, paving the way for improved user experiences and educational outcomes on Clubhouse.