Unlocking The Secret of E-Loyalty: A Study from Tiktok Users in China

Susilo, Donny

doi:10.23960/ijebe.v3i1.73

Cited by 7 publications

(5 citation statements)

References 12 publications

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“…Bitner (1990) revealed that satisfaction significantly influences loyalty through structural equation models. Susilo (2020) found that e-satisfaction has a positive impact on e-loyalty. These results show that customer satisfaction can increase customer loyalty.…”

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 95%

Why do users keep coming back to TikTok? Understanding users’ motivation toward the continuous use intention of Chinese adolescent social media users

Shao,

Zhao,

Lyu

et al. 2023

Innovative Marketing

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In recent years, the TikTok platform has made a significant impact in the social media market worldwide, now holding a large market share in the short video service market popular with young people. Despite all this success, there is little research on how Internet users become loyal to TikTok. Hence, this study proposes a framework based on the use and gratification theory to evaluate the antecedents of adolescents’ continuous use motivations and behavior, and how they influence teenagers’ continuous use of TikTok. The survey population for this study was reached both online and offline. A total of 362 adolescent Chinese users of the TikTok platform were surveyed. The results show that self-expression, entertainment, information seeking, communication, and passing time were derived as adolescents’ motivations to use TikTok. Among these motivations, entertainment, communication, and passing time positively affect user satisfaction with TikTok. Furthermore, user satisfaction and loyalty positively affect the intention to continue using TikTok. Finally, this study advances understanding of adolescents’ use motivation of TikTok and provides new reference material for the continuous innovation of the short video format. AcknowledgmentThis study appreciated the partial financial support from Research Project of Anhui University of Science and Technology in 2023 (Project topic: Research on the construction and improvement strategy of mobile shopping experience evaluation system from the perspective of experience economy; Grant number: 2023yjrc30) and Key Research Projects of Humanities and Social Sciences in Colleges and Universities in Anhui Province (Project topic: Research on the Management Mechanism and Practical Path of Anhui Free Trade Zone; Grant number: SK2020A0199).

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Section: Literature Review and Hypotheses Developmentmentioning

confidence: 95%

Why do users keep coming back to TikTok? Understanding users’ motivation toward the continuous use intention of Chinese adolescent social media users

Shao,

Zhao,

Lyu

et al. 2023

Innovative Marketing

View full text Add to dashboard Cite

show abstract

“…Meanwhile, e-Satisfaction can be measured by seeing how far the disparity is betwixt client desires and what they encounter when using the cater ( Gopi & Samat, 2020) . Creating e-Satisfaction can produce a number of advantages, including client loyalty to specific outcomes and personal references that contribute to business success Ramli, 2019b;Susilo, 2020). E-Satisfaction is a flavor as a form of assessing the spectacle of a outcome or cater based on client hopefulness after forming a buying at a corporation with electronic aid ( Purfancyo, 2022) .…”

Section: E-satisfactionmentioning

confidence: 99%

Perceived Value, E-Trust, E-Satisfaction, and E-Loyalty on Online Trip Clients in Jakarta

Kalim,

Prasetyo,

Ramli

et al. 2024

bijak

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In the realm of internet technology that has occurred in Indonesia, it has had an impact on the trip business sector, since the presence of online trip agents, the market potential for the trip business has increased. This investigation points out to explore how Perceived Value and E-Trust influence E-Loyalty by using the E-Satisfaction variable as an intercede variable. This investigation was conducted on 110 respondents who had used online trip in Jakarta. Data analysis in this investigation used SEM-PLS. The conclusion of this investigation shows that Perceived Value has a positive effect on E-Satisfaction, E-Trust has a positive effect on E-Satisfaction, E-Satisfaction has a positive effect on E-Loyalty, Perceived Value has a positive effect on E -Loyalty, while E-Trust has a negative effect on E-Loyalty, E-Trust has a negative effect on E-Loyalty through E-Satisfaction and Perceived Value has a negative effect on E-Loyalty through E-Satisfaction. Suggestions in this investigation are to add investigation variables and use different investigation methods. The managerial implication obtained is that online trip agent companies must pay attention to the perceived value and e-trust of clients towards the corporation in order to create e-Satisfaction for clients. When e-Satisfaction is achieved, the corporation must maintain it to achieve e-loyalty.

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“…Pada penelitian Muharam et. al., (2021), dan Susilo (2020) software yang digunakan untuk mengolah data adalah SEM PLS sedangkan pada penelitian ini menggunakan software AMOS. Pada penelitian Sarigih (2019), dan Permada dan Yasa (2018) objek yang digunakan adalah aplikasi shopee sedangkan pada penelitian ini objek yang digunakan adalah TikTok Shop.…”

Section: Pendahuluanunclassified

“…Penelitian sebelumnya yang meneliti mengenai hubungan pengaruh e-service quality Terhadap e-satisfaction, yaitu Muharam et al, (2021), Kurniati et al, (2020), Susilo (2020), Khan et al, (2019), Ghane et. al., (2011), Ting et.…”

Section: Pengaruh E-service Quality Terhadap E-satisfactionunclassified

Pengaruh E-Service Quality dan Brand Image Terhadap E-Satisfaction dan E-Loyalty pada Pengguna Tiktok Shop

Riyadi,

Usep Suhud,

Osly Usman

2023

JBMK

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ABSTRACT The aims of this study are to discuss the positive effect of e-service quality on e-satisfaction, the positive effect of brand image on e-satisfaction, the positive effect of e-satisfaction on e-loyalty, the positive effect of e-service quality on e-loyalty, and the positive influence of brand image on e-loyalty to TikTok Shop users. Researchers used data collection by survey method by distributing questionnaire instruments. The objects of this research are respondents who are users of the TikTok Shop application. The number of respondents in this study were 243 respondents who had used the TikTok Shop application. Data analysis techniques used by researchers using SPSS version 26 and SEM with the AMOS program version 24. The results of the study state that e-service quality, brand image and e-satisfaction have a positive and significant effect on e-loyalty. Likewise with e-service quality and brand image which have a positive and significant influence on e-loyalty. ABSTRAK Tujuan dari penelitian ini adalah untuk menguji pengaruh positif e-service quality terhadap e-satisfaction, pengaruh positif brand image terhadap e-satisfaction, pengaruh positif e-satisfaction terhadap e-loyalty, pengaruh positif e-service quality terhadap e-loyalty, dan pengaruh positif brand image terhadap e-loyalty pada pengguna TikTok Shop. Peneliti menggunakan pengumpulan data dengan metode survey dengan menyebarkan instrument kuesioner. Peneliti menggunakan pengumpulan data dengan metode survey dengan menyebarkan instrument kuesioner. Objek penelitian ini adalah responden yang merupakan pengguna aplikasi TikTok Shop. Jumlah responden pada penelitian ini sebanyak 243 responden yang telah memakai aplikasi TikTok Shop. Teknik analisis data yang digunakan peneliti dengan menggunakan SPSS versi 26 dan SEM dengan program AMOS versi 24. Hasil penelitian menyatakan bahwa e-service quality, brand image dan e-satisfaction memiliki pengaruh possitif dan signifikan terhadap e-loyalty. Begitu juga dengan e-service quality dan brand image yang memiliki pengaruh positif dan signifikan terhadap e-loyalty.

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Unlocking The Secret of E-Loyalty: A Study from Tiktok Users in China

Cited by 7 publications

References 12 publications

Why do users keep coming back to TikTok? Understanding users’ motivation toward the continuous use intention of Chinese adolescent social media users

Why do users keep coming back to TikTok? Understanding users’ motivation toward the continuous use intention of Chinese adolescent social media users

Perceived Value, E-Trust, E-Satisfaction, and E-Loyalty on Online Trip Clients in Jakarta

Pengaruh E-Service Quality dan Brand Image Terhadap E-Satisfaction dan E-Loyalty pada Pengguna Tiktok Shop

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