“…Individuals who initiate, promote, or implement change toward sustainable development are usually called sustainability change agents (Davis & Boulet, ; Heiskanen, Thidell, & Rodhe, ; van Poeck, Læssøe, & Block, ; Weerts et al, ) and sustainability, environmental, or “social” champions (Andersson & Bateman, ; Corbett et al, ; Visser & Crane, ). They can come from various levels of the company or from outside of the company, such as project employees, CSR managers, or external consultants (Carollo & Guerci, ; Corbett et al, ; Hoppmann, Sakhel, & Richert, ; Lozano, ). Change agents perform various tasks; for example, they use their influence on internal networks to generate and diffuse cross‐departmental knowledge (Siebenhüner & Arnold, , p. 344), identify environmental issues or generate ideas, package, that is, frame and present them, attractively, and sell them to organizational decision‐makers (Andersson & Bateman, , p. 549).…”