“…Furthermore, in this study we integrated service blueprinting, stage-gating, and dialogical interaction, to build an efficient model for relational solution development; however, we were not able to integrate other promising theoretical ideas to our model. Future research could analyze similar relational processes from strategic learning (Crossan Lane and White, 1999;Sirén, 2012;Sirén, Kohtamäki, & Kuckertz, 2012) and boundary spanning (Carlile, 2002;Levina & Vaast, 2005) perspectives. Additionally, the design science approach we applied in this case is relatively new to marketing.…”