“…Notably, each of these three resource mobilization strategies challenges or extends some aspect of existing entrepreneurship scholarship. Family transmutation challenges widely held assumptions about the general availability of family support, which are regularly depicted in research on social capital (Chua, Chrisman, Kellermanns, & Wu, 2011), venture capital (Kotha & George, 2012), family business (e.g., Simarasl, Jiang, Kellermanns, & Debicki, 2020), and family entrepreneurship (e.g., Aldrich & Cliff, 2003). As the evidence from our study shows, however, in certain institutional contexts, a more collectivist view of the family can lead families to prioritize an aspiring entrepreneur's adherence to societal norms over their decision to support such individual pursuits, thus creating unique challenges for resource mobilization.…”