2024
DOI: 10.32920/25418167
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Unpacking the Women’s Sport Fan Experience: A Customer Journey Analysis

Caitlin Poxon

Abstract: <p>While the experiences of men’s sport consumers have been actively tracked and analyzed for decades, the uniqueness of women’s sport consumers and the women’s sport context have been largely ignored. The purpose of this research was to unpack the women’s sport fan journey and investigate fan interactions with multichannel touchpoints across three stages of the women’s sport fan journey including pre-event, event, and post-event experiences. A survey was developed based upon Lemon and Verhoef’s (2016) c… Show more

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