“…A study of UK-based NGOs working in the health sector found that these shared ideas appear to privilege the market-led needs of distributing products or services, rather than utilizing the knowledge and experience of NGOs derived from working with those at 'the grassroots'. However, they did not want to use this power to fundamentally challenge their new funding partners to address more deeply embedded inequalities in health (Gideon and Porter, 2015). Some (large, international) NGOs do have significant power, based on the value of their 'brand', and for respondents in these NGOs this power makes the relationship with some private sector partners more equal, or at least more nuanced in the way power is balanced.…”