A series of alternating copolymers of a dithienylethene with di‐n‐alkyl‐fluorene (P1‐P3), di‐n‐hexylphenylene (P4), 9‐heptadecanylcarbazole (P5) and 4,8‐bis(3,5‐dioctyl‐2‐thienyl)‐1,5‐dithia‐s‐indacene (P6) were designed, synthesized and characterized. All of the polymers were soluble in common organic solvents such as chloroform, dichloromethane, toluene and tetrahydrofuran. The side‐chain length affected the solubility of the polymer, molecular weight and the glass transition temperature. Solutions of P1‐P6 showed photochromism with high quantum yields of 6‐π electrocyclization (41‐87%) and cycloreversion (0.4‐1.1%). These polymers also formed uniform thin films and the rates of solid state photoisomerization were measured relative to P4, which had the highest cyclization and cycloreversion rates. The color of the photochromic polymer was tuned according to the comonomer and the maximum absorption wavelength ranged from 569 to 675 nm in the closed isomeric form. All the polymers were thermally stable and showed no signs of photo‐degradation after being exposed to UV‐light for 120 min in air. Based on these promising results, these polymers may be useful for multi‐functional organic electronic devices.This article is protected by copyright. All rights reserved