This paper explores the potential role of the private sector, particularly the crop protection industry, in enhancing emergency pest prevention, preparedness and response (EPPPR) in relation to invasive pests. By leveraging their position and knowledge, private companies can contribute significantly to mitigating pest-related risks, enabling sustainable responses. We outline a comprehensive framework for EPPPR, covering prevention, preparedness, early detection, emergency response and integrated pest management, and we discuss how the private sector can contribute to this framework. We highlight the value that greater private sector involvement could bring to emergency pest prevention, preparedness and early pest detection through its on-the-ground networks and data-sharing capabilities with national plant protection organisations. Additionally, we stress the importance of robust and agile regulatory frameworks and policies for creating an enabling environment for the effective management of emergency pest outbreaks. We also emphasise the potential opportunities provided by private sector investment in research and development in driving innovation in pest management technologies. By fostering partnerships with governments, international organisations, local communities and other stakeholders, the private sector can play a vital role in building a resilient agricultural system capable of withstanding pest challenges.