2015
DOI: 10.2139/ssrn.2564672
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Unshrouding Effects on Demand for a Costly Add-On: Evidence from Bank Overdrafts in Turkey

Abstract: Standard-Nutzungsbedingungen:Die Dokumente auf EconStor dürfen zu eigenen wissenschaftlichen Zwecken und zum Privatgebrauch gespeichert und kopiert werden.Sie dürfen die Dokumente nicht für öffentliche oder kommerzielle Zwecke vervielfältigen, öffentlich ausstellen, öffentlich zugänglich machen, vertreiben oder anderweitig nutzen.Sofern die Verfasser die Dokumente unter Open-Content-Lizenzen (insbesondere CC-Lizenzen) zur Verfügung gestellt haben sollten, gelten abweichend von diesen Nutzungsbedingungen die in… Show more

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Cited by 9 publications
(13 citation statements)
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“…Investors are more sensitive to mutual fund front-end loads than to ongoing costs embedded in the expense ratio (Barber et al, 2005, although see Christoffersen et al, 2013). Making salient the existence of a 50% discount on overdraft fees reduces overdraft usage, consistent with customers overlooking the fact that overdrafts have a positive price, whereas making salient the availability of overdrafts without mentioning their cost increases usage (Alan et al, 2016). In general, marketing raises demand for financial products and lowers their price elasticity of demand; Hastings et al (2017) demonstrate these effects in the Mexican mutual fund market.…”
Section: Product Designmentioning
confidence: 99%
“…Investors are more sensitive to mutual fund front-end loads than to ongoing costs embedded in the expense ratio (Barber et al, 2005, although see Christoffersen et al, 2013). Making salient the existence of a 50% discount on overdraft fees reduces overdraft usage, consistent with customers overlooking the fact that overdrafts have a positive price, whereas making salient the availability of overdrafts without mentioning their cost increases usage (Alan et al, 2016). In general, marketing raises demand for financial products and lowers their price elasticity of demand; Hastings et al (2017) demonstrate these effects in the Mexican mutual fund market.…”
Section: Product Designmentioning
confidence: 99%
“…4 Ponce et al (2014), Stango and Zinman (2015). 5 See, e.g., Agarwal et al (2013); ; Alan et al (2015); Stango and Zinman (2009;.…”
mentioning
confidence: 99%
“…In recent work, Alan et al. () worked with a Turkish bank to send marketing messages about overdrafts to existing customers. Simply promoting the availability of overdraft services (without mentioning costs) increased overdraft usage, compared with messages that did not mention overdrafts.…”
Section: Contracting With Irrational Borrowersmentioning
confidence: 99%