Unsolicited Short Message Service marketing: A preliminary investigation into individual acceptance, perceptions of content, and privacy concerns

A study on information privacy concerns and expectations of demographic groups in South Africa

“…Research has shown that over time, concern for information privacy can change due to various influences such as new or changed privacy laws, personal experiences of a data breach, or attendance of privacy education and training (Koohikamali, French & Kim, 2019;Hong, Chan & Thong, 2021). While later studies on information privacy concerns in South Africa have been conducted (Baloyi & Kotze, 2017b;Blauw & Von Solms, 2017;Jordaan & Ndhlovu, 2017;Mapande & Dagada, 2017;Parker & Van Belle, 2016;Tshiani & Tanner, 2018;Van der Merwe & Van Staden, 2015), the researchers did not use a validated privacy concern instrument incorporating all the conditions of POPIA and did not include a focus on privacy expectations in their studies.…”