“…Perhaps the closest that previous work has come to character classification is Carl Jung's notion of an "archetype" (Chang et al, 2013(Chang et al, , 2014Faber & Mayer, 2009;Jung, 1921Jung, /1971Jung, , 1968, as manifested in character-archetypes in folk tales, myths, dreams, religion, fantasies, literature, and other art forms. Work inspired by Jung -spanning from mythology (Campbell, 1949) to mass media studies (Faber & Mayer, 2009) -has honed in on 12 basic character-archetypes.…”