Proceedings of the 2016 CHI Conference on Human Factors in Computing Systems 2016
DOI: 10.1145/2858036.2858107
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Unsupervised Clickstream Clustering for User Behavior Analysis

Abstract: Online services are increasingly dependent on user participation. Whether it's online social networks or crowdsourcing services, understanding user behavior is important yet challenging. In this paper, we build an unsupervised system to capture dominating user behaviors from clickstream data (traces of users' click events), and visualize the detected behaviors in an intuitive manner. Our system identifies "clusters" of similar users by partitioning a similarity graph (nodes are users; edges are weighted by cli… Show more

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Cited by 188 publications
(126 citation statements)
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References 33 publications
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“…From the perspectives of the system behavior, Wang [14] pointed out that it is vitally important to understand user behaviors in online services and further proposed an unsupervised system based on the click traffic to check the modes of user behaviors. Luo [15] used fuzzy Petri nets to represent the fuzzy production rules, and performed a state analysis of power systems by an iterative computation of matrices.…”
Section: Related Workmentioning
confidence: 99%
“…From the perspectives of the system behavior, Wang [14] pointed out that it is vitally important to understand user behaviors in online services and further proposed an unsupervised system based on the click traffic to check the modes of user behaviors. Luo [15] used fuzzy Petri nets to represent the fuzzy production rules, and performed a state analysis of power systems by an iterative computation of matrices.…”
Section: Related Workmentioning
confidence: 99%
“…The software vendors are also interested in their customer behaviour to understand how end-users use the application. For this purpose, user behaviour knowledge is collected from analysing the users interaction with the web-browser while accessing the application in the form of clickstreams (Pachidi et al, 2014;Wang et al, 2016). …”
Section: Saas Software Developmentmentioning
confidence: 99%
“…From the literature exploration, we see that the idea of monitoring user behaviour is to understand how users interact with the application and this is mainly done through analysing the clickstreams (Pachidi et al, 2014;Wang et al, 2016;Banerjee and Ghosh, 2001;Bucklin and Sismeiro, 2009). The authors (Cito et al, 2015) provide a high-level taxonomy of types of operation data: 1.…”
Section: Usage Data In Cloudmentioning
confidence: 99%
“…Plenty of methods have been proposed to extract user behavior from various data sources [4,5,6,7]. In this work, we have conducted two researches: supervised learning and unsupervised learning.…”
Section: Related Workmentioning
confidence: 99%