In recent years, with the improvement of national income levels, people's consumption concept has begun to transition from enjoyment to quality, and people pay more and more attention to food safety and health. The research of intelligent brand image recognition technology is the most important to prevent the spread of counterfeit and shoddy products and brand cultivation. This article mainly studies the cultivation method of consumer marketing brand based on image recognition technology. This article is based on image recognition technology. Consumers can obtain relevant information and brand culture through the mobile phone camera function anytime, anywhere, establish a bridge between consumers and company brands, broaden the company's channels for obtaining consumer information big data, and deeply tap consumer potential. Demand, further enrich the brand cultivation methods, and achieve a new terminal service experience of "efficient, convenient and satisfactory" for consumers. In the experiment of this paper, the shape of the product packaging is relatively irregular, so there are fewer feature points generated in this part, which leads to the inaccurate extraction and distribution of visual words, which reduces the accuracy of single product extraction slightly, but the overall result is good. The maximum number of iterations in this experiment is 40, which can meet the requirements of most pictures. From the perspective of consumer perception, this paper explores and proposes a new path for consumer marketing brand cultivation of image recognition technology, promotes the deep integration of new artificial intelligence technology and brand industry, and fills the gaps in industry-related technologies and applications.