Although low‐rank representation (LRR)‐based subspace learning has been widely applied for feature extraction in computer vision, how to enhance the discriminability of the low‐dimensional features extracted by LRR based subspace learning methods is still a problem that needs to be further investigated. Therefore, this paper proposes a novel low‐rank preserving embedding regression (LRPER) method by integrating LRR, linear regression, and projection learning into a unified framework. In LRPER, LRR can reveal the underlying structure information to strengthen the robustness of projection learning. The robust metric L2,1‐norm is employed to measure the low‐rank reconstruction error and regression loss for moulding the noise and occlusions. An embedding regression is proposed to make full use of the prior information for improving the discriminability of the learned projection. In addition, an alternative iteration algorithm is designed to optimise the proposed model, and the computational complexity of the optimisation algorithm is briefly analysed. The convergence of the optimisation algorithm is theoretically and numerically studied. At last, extensive experiments on four types of image datasets are carried out to demonstrate the effectiveness of LRPER, and the experimental results demonstrate that LRPER performs better than some state‐of‐the‐art feature extraction methods.