Untapped aspects of mass media campaigns for changing health behaviour towards non-communicable diseases in Bangladesh

Tabassum, Reshman; Froeschl, Guenter; Cruz, Jonas Preposi; Colet, Paolo C.; Dey, Sukhen; Islam, Sheikh Mohammed Shariful

doi:10.1186/s12992-018-0325-1

Cited by 18 publications

(13 citation statements)

References 37 publications

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“…Since NCDs are modifiable, improving knowledge, beliefs, attitudes and skills of people might reduce the burden of NCDs. 51,52 Health professionals and workers often play an important role in educating patients, families and communities and motivating change of behaviour by counselling. 53 Policies that support proper nutrition and sufficient physical activity also play a key role to prevent and control of NCDs.…”

Section: Policy-making Implicationsmentioning

confidence: 99%

Double and triple burden of non‐communicable diseases and its determinants among adults in Bangladesh: Evidence from a recent demographic and health survey

et al. 2021

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Non-communicable diseases (NCDs) including cardiovascular diseases, cancer, chronic respiratory diseases, and diabetes are the primary and leading causes of death and disability globally. 1,2 One of the most critical targets of sustainable development goals is reducing the burden of NCDs. 3 NCDs accounted for 41 million deaths worldwide with around 34.85 million deaths in low-and middle-income countries (LMICs). 4 However, this is projected to increase from 38 to 52 million deaths between 2012 and 2030. 5 The World Economic Forum and Harvard School of Public Health predicted the cumulative output loss of NCDs would cross almost

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Section: Policy-making Implicationsmentioning

confidence: 99%

Double and triple burden of non‐communicable diseases and its determinants among adults in Bangladesh: Evidence from a recent demographic and health survey

et al. 2021

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“…Mass media campaigns have the potential to raise awareness about a serious issue like maternal mortality globally by transmitting maternal healthcare-related information and images between countries through international news broadcasts, television programming, new technologies, film, and music (Matos 2012;Randolph & Viswanath 2004;Sarrassat et al 2015;Tabassum et al 2018). Viswanath and colleagues (2007) Asian countries, showed the right way to give birth to a baby while also entertaining mothers and their families.…”

Section: Mass Media and Healthcarementioning

confidence: 99%

Mass media exposure and maternal healthcare utilization in South Asia

Fatema¹

2020

Preprint

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Maternal mortality is a serious issue in the developing world due in part to inadequate healthcare before, during, and after childbirth. Mass media has the potential to disseminate information on maternal healthcare that can improve birth outcomes for mothers and infants, particularly among women with limited educational attainment. This study examines the impact of mass media exposure (e.g., television, radio, and newspaper) and sociodemographic factors on maternal healthcare utilization in four South Asian countries: India, Bangladesh, Nepal, and Afghanistan. Analyses use 2014–2016 Demographic and Health Surveys, nationally representative surveys of women aged 15–49 years. Results show that maternal healthcare utilization is significantly higher among women exposed to mass media across countries, even after controlling for mother’s, husband’s, and household socioeconomic status. Women exposed to mass media are 39–113% more likely to receive antenatal care, 17–99% more likely to deliver their babies by skilled birth attendants, and 24–95% more likely to receive postpartum check-ups after their delivery across countries. Mother’s educational attainment moderates the association between mass media and maternal healthcare in three of the four countries. Governments and public health organizations can consider mass media as a key intervention in promoting maternal health in developing contexts.

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“…Certain changes that may improve impact could include: a) adopting strategies that have been successful by increasing the length of time and intensity, targeting specific audiences and cultural contexts, or restructuring the delivery (e.g. positive vs. negative messaging); or b) by expanding to a more comprehensive strategy, incorporating proven behavioral change theory, innovative information technology, as well as targeting policy and environmental factors, beyond solely providing public education and communication [ 51 , 53 , 54 ].…”

Section: Low Impact/high Feasibility: Changementioning

confidence: 99%

Proactive prevention: Act now to disrupt the impending non-communicable disease crisis in low-burden populations

et al. 2020

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Non-communicable disease (NCD) prevention efforts have traditionally targeted high-risk and high-burden populations. We propose an alteration in prevention efforts to also include emphasis and focus on low-risk populations, predominantly younger individuals and low-prevalence populations. We refer to this approach as “proactive prevention.” This emphasis is based on the priority to put in place policies, programs, and infrastructure that can disrupt the epidemiological transition to develop NCDs among these groups, thereby averting future NCD crises. Proactive prevention strategies can be classified, and their implementation prioritized, based on a 2-dimensional assessment: impact and feasibility. Thus, potential interventions can be categorized into a 2-by-2 matrix: high impact/high feasibility, high impact/low feasibility, low impact/high feasibility, and low impact/low feasibility. We propose that high impact/high feasibility interventions are ready to be implemented (act), while high impact/low feasibility interventions require efforts to foster buy-in first. Low impact/high feasibility interventions need to be changed to improve their impact while low impact/low feasibility might be best re-designed in the context of limited resources. Using this framework, policy makers, public health experts, and other stakeholders can more effectively prioritize and leverage limited resources in an effort to slow or prevent the evolving global NCD crisis.

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Untapped aspects of mass media campaigns for changing health behaviour towards non-communicable diseases in Bangladesh

Cited by 18 publications

References 37 publications

Double and triple burden of non‐communicable diseases and its determinants among adults in Bangladesh: Evidence from a recent demographic and health survey

Double and triple burden of non‐communicable diseases and its determinants among adults in Bangladesh: Evidence from a recent demographic and health survey

Mass media exposure and maternal healthcare utilization in South Asia

Proactive prevention: Act now to disrupt the impending non-communicable disease crisis in low-burden populations

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