Unternehmen und ihre Rolle in der sozialökologischen Transformation: Zur Bedeutung von Verständnis, Bekenntnis und Strategie

Organic pioneers and the sustainability transformation of the German food market: a politically structuring actor perspective

“…The study responds to calls in the sustainability transformation literature for more empirical research on the roles of actors, especially entrepreneurial actors (Habicher, 2021;H€ orisch, 2018;Lau et al, 2012;Loorbach and Wijsman, 2013). It does so by examining, from a micro-political perspective (CEOs and entrepreneurs of pioneering organic companies), how change is managed and strategically influenced in interaction with the meso-level.…”

“…The surrounding (market, political and social) environment at the meso-level and the food market (and the mass suppliers central to it) form the regime whose structural change is being sought. H€ orisch (2018) has noted a paucity of empirical research examining how economic actors have contributed to transformation processes (a recent exception is Habicher, 2021). According to Loorbach and Wijsman (2013, p. 20), different strategies such as reactive, adaptive, proactive or even transformative approaches can be identified in sectors undergoing major change processes (e.g.…”

“…The literature claims a lack of empirical evidence and practical studies about actors (especially enterprises) and their activities in practice and how they influence or shape their market environment (Dias et al, 2019a(Dias et al, , 2019bHabicher, 2021;H€ orisch, 2018;Johnson and Schaltegger, 2020;Lau et al, 2012;Loorbach and Wijsman, 2013). To address this gap, our study examines the following research question: "What strategies and design elements were used by organic pioneers to develop their business and help change structures in the organic market?".…”